Jacqueline Smith Examples

Jacqueline Smith, PLACE operator and owner of the #1 real estate agent team in Southwest Washington, needed a better way to stay in touch (and earn the trust of) ideal recruits for her team. Her goal is to recruit 2 productive agents a month. Starting with a local list of agents she's worked with, applicants from Recruiter.ai (job boards), and a cold MLS list of agents doing 2-8 deals a year, she put them all on a 36-touch recruiting marketing plan with us to build her name a local leader who can help agents make more money. "This has made it so much easier to reach my recruiting goals when they are pre-sold on me," she says. "I invited my home inspector to participate in the agent exposure to lower my expense, too."

Andrew Duncan Examples

Andrew Duncan is the #1 agent team in Tampa who switched brokerages last year to LPT Realty. He asked us to help him recruit agent teams for his new brokerage. We created an agent training website specific to helping large agent teams grow with advertising (Andrew has been on radio and billboards in Tampa for over a decade). He offers free coaching and second-opinion calls on media buys. In the past year, he's had 8,452 click-throughs from his peer agent email list to his videos. His #1 performing video email topic was 3 Must-Have Tools for a Successful Business. His best forming lead-generation offer is Get My Real Estate Agent Book of Scripts with 44 leads. His videos have earned 3,100 hours of total watch time so far. "This has helped me grow my LPT downline to 400 agents," says Andrew.

Matt O'Neill Examples

Matt O'Neill runs a top 100 WSJ real estate team with $1+ billion in homes sold. He needed a way to generate more listing appointments from his existing past client, sphere, and lead nurture database. We created a seller video website and helped him publish "Good Mood Revolution" real estate videos to drive traffic there. He's seen 31,947 email click-throughs this past year from his contact list to watch his videos. His #1 performing video email is Why Zillow is Lying to You with a 24.6% click-to-open rate. His #1 performing lead-generation offer is to Request a Free Home Value Estimate with 188 leads regenerated from his database. His videos have been watched for a total of 465 hours to date.  

Louis Gordon Examples

Louis Gordon runs a real estate team in the Boston area and has been in the business for over 15 years. He had built his business off of purchasing cold Zillow leads and grew a database to over 2,500 contacts. Louis wanted to stop relying on Zillow leads and focus on building trust with his database. With Vyral, he is consistently publishing two videos a month answering the most common questions sellers have to provide value and stay top of mind. He’s also strengthening his online presence to establish himself as a trusted expert in the affluent Boston market.

Nick Waldner Examples

Nick Waldner, a Maryland real estate team owner, sells 400 homes annually. He needed a better way to stay in touch with all the contacts in his CRM database beyond canned, pre-written emails to get more listing appointments. His clients love him, evidenced by 1,700+ Google reviews. "My database [past client] marketing plan is a big part of my growth," he said. "I also sell to a very educated market, and these videos set us apart as the preeminent expert on selling homes." 

Kyle Koller Examples

Kyle Koller is a senior loan officer and branch manager for UMortgage in Utah. He hired us to help get more mortgage business from his existing buyer, sphere, and past client database - including his real estate agent referral relationships. He has a close list of 507 key relationships. We built him a mortgage website and helped him answer commonly asked home financing questions on video. He's generated 2,207 clicks from his video emails back to his website. His #1 performing video email is A Homebuyer's Guide to Raising Interest Rates. His video earned 112 hours of watch time to date.

Desi Williams Examples

Desi Williams runs a small team in southern Idaho. In 2023, she decided she wanted to attack the listing side of the business. She was pouring money into Zillow, PPC ads, and Facebook ads to generate seller leads and needed a better way to convert them after they'd entered her database. We worked with her to customize a seller-focused video website, with her primary call-to-action being "Get a Cash Offer" to present options to potential sellers. She is consistently communicating directly with her database and posting content to her social media sites to build stronger relationships with her seller leads. 

Burt Tsuei Examples

Burt Tsuei has been selling real estate for over 20 years in San Mateo County, California. He's a solo agent and most of his business has come from referrals for his entire career. He never implemented a real marketing strategy before hiring us in 2023. We took his database of 300 contacts and sent out a reconnect email to renew engagement with his list. In one year of working with us, Burt has doubled his database size and is consistently seeing a 50% engagement rate with each email he sends.  

Sue Richey Examples

Sue Richey runs a successful property management company in Reston, Virginia. After acquiring businesses to reach 1,000 doors, she wanted a way to build organically, and target a more specific type of customer. Sue had done some video marketing and started a YouTube channel, but struggled with consistency. We worked with her to optimize her channel, create a video blog, and a strong email campaign where she is sending out three pieces of content every month without fail. On average, Sue is seeing 10 hot leads per month come in with her direct offer campaigns. 

The Goodman Taylor Team Examples

Katie Taylor and James Goodman have been in real estate for over 20 years, and leading a team for the past few. Their previous marketing strategy for their database was to send out a monthly market report. They were consistent with this, but they weren't seeing the engagement they needed to get results. We worked with their team to create a more personal plan that showcases the teams expertise in the Phoenix area real estate market. We created a seller-focused video blog where potential clients can get to know and build trust with them and their team. We direct traffic to this site by sending out two videos every month directly into the inboxes of their contacts, along with a direct offer once a month to identify the hand-raisers. We then give them the results of his video emails so they can follow up with those who are actively engaged with their content.