Jacqueline Smith, PLACE operator and owner of the #1 real estate agent team in Southwest Washington, needed a better way to stay in touch (and earn the trust of) ideal recruits for her team. Her goal is to recruit 2 productive agents a month. Starting with a local list of agents she's worked with, applicants from Recruiter.ai (job boards), and a cold MLS list of agents doing 2-8 deals a year, she put them all on a 36-touch recruiting marketing plan with us to build her name as a local leader who can help agents make more money. "This has made it so much easier to reach my recruiting goals when they are pre-sold on me," she says. "I invited my home inspector to participate in the agent exposure to lower my expense, too."

Here's how we helped Jacqueline build her real estate team...

We started by building her a branded agent recruiting and training website, with the primary call to action to partner with her team, along with her value propositions, agent success stories, biography, additional calls to action, and helpful agent training videos.

To announce her new agent training, we sent this initial reconnect email out to all the agents she's met. She built her warm agent email list in Brevity CRM by reviewing her mobile phone contacts, Facebook friend list, Facebook groups, past broker records, Zillow agent finder, and Google contact list. Her agent list syncs with her agent email list with a Zapier integration.

Jacqueline also cold-calls agents selling 2-8 homes a year on the MLS and anyone who applies on the job boards for a position on her team with an invite to get her free real estate agent training videos. When they say "yes," she adds them to her agent mailing list with their permission. These videos complement her auto plans (email autoresponders) for recruiting from her CRM.

We interview Jacqueline on her mobile phone once a month and then send out two educational videos by email per month, answering the same business questions agents on her team ask. We also provide her with a suggested annual content plan for real estate agent recruiting topics.

When her prospects click on the video, they are redirected to her branded agent training site to watch. This is how agents get to know and trust Jacqueline at scale while communicating the problem she solves for struggling agents. 

We also upload her videos to her YouTube Channel, optimized to get found, with a complementary YouTube short to help strangers find her online. Keywords are "Vancouver WA real estate agent training," "Vancouver WA real estate agent tips," or "Vancouver WA real estate agent career."

Her audience wants to watch this on YouTube per the top search suggestions...

We also update all her organic social media (Facebook, LinkedIn, GoogleMyBusiness, and Instagram) under her brand name.

We also boost her videos with $1-2/day in retargeting ads to all the people who visit her website, interact with her on Facebook, and watch her videos. We also add anyone who works for a local real estate broker (or calls themselves a real estate agent) in Vancouver, WA. This way, we can reach a few thousand additional agents.

Her videos are also pushed to her "Jacqueline Smith Leadership Podcast" so agents can subscribe with notifications.

Jacqueline also has a list of 150 key recruits in the pipeline who are highly likely to switch their license identified by past conversations, AI, and other predictive scores. For them, we send out a postcard with a QR code to make sure they see and watch her videos.

A few days after a video goes out, we send her the names of all the people who click through to watch her videos so she, or an appointment setter, can reach out to invite them to her next in-office event or a free business strategy call. This inevitably leads to a recruiting discussion.

In addition to all this, we also send out a monthly lead-generation email. These are designed to spike response, offering an item of value in return for contact information. Jacqueline, or her appointment setter, follows up with everyone who registers.

This is what a lead-generation email looks like...

And they drive to a landing page like this to capture a lead.

Jacqueline generated 84 submissions to download her PLACE-provided listing presentation with a lead generation email like this.

This is her follow-up email after each registration (she gave us permission to share it with you).

Thanks for your interest in my seller listing presentation. I'm thrilled to hear that you find it valuable, and I'm more than happy to share it with you. The presentation is attached to this email and can be customized to suit your brand and style. If you don't use Brivity, you will need to take a few of the slides out, but otherwise, I hope you see value in this as a foundation for building your own. Our team has used this presentation to sign 47 listings in the last 60 days.

Just a quick reminder, while the presentation itself is crucial, what truly sets it apart is the groundwork you lay before delivering it. Building a solid relationship with your clients and understanding their needs is paramount. That's why I always start with an in-depth seller interview and thorough market research before diving into the presentation.

Remember, the selling process is a journey that involves building trust, understanding needs, providing assistance, and creating a sense of urgency. Skipping any of these steps can lead to missed opportunities.

If you're ever in our office, I'd be delighted to walk you through the presentation in person and share some insights on how to tailor it to individual seller needs. Seeing how I prepare firsthand can be incredibly beneficial, especially since many sellers have already formed opinions before we even meet.

Lastly, if you're encountering any challenges in this process, please don't hesitate to reach out. I'm here to support you and help you refine your approach. Building trust and offering real solutions is key to winning listings, and I'm confident that with the right strategy, you'll achieve great success.

Feel free to reach out if you have any questions or if there's anything else I can assist you with. Enjoy exploring the presentation, and feel free to send me your version if you want my feedback!

Jacqueline knows her marketing is working because she sees agents watching, taking recruiting appointments, joining her team, and getting into production with the help of PLACE Launch, a 12-week agent on-boarding program.

Here are her YouTube stats for the year...

This is the full execution of our Vyral Marketing Plan, specifically for agent training and recruiting. We handle all of this for $1995 to build one-time and $725 a month (up to 30,000 email credits a month included). We will also help you zero-cost our fee with a sponsor, like in Jacqueline's case with a home inspector who she includes in her videos, website, emails, and team meetings.

If you'd like to start something like this, request a consultation, and let's talk. We stand behind our work and your results with a risk-free money-back guarantee.