Nick Waldner, a Maryland real estate team owner, sells 400 homes annually. He needed a better way to stay in touch with all the contacts in his CRM database beyond canned, pre-written emails to get more listing appointments. His clients love him, evidenced by 1,700+ Google reviews. "My database [past client] marketing plan is a big part of my growth," he said. "I also sell to a very educated market, and these videos set us apart as the preeminent expert on selling homes."

Here’s what we implemented for Nick...

We first built him a seller-focused video blog to complement his existing website.

We then exported all the contacts in his real estate CRM, including his Google and mobile phone contacts, and sent them all this initial reconnect email.

We then help Nick send out two helpful videos a month answering commonly asked buyer and seller questions - or in Nick's specific case - personal development tips.

We interview him on Riverside.fm to record them, and then we handle all the editing, optimization, and promotion. Here's what his videos look like on YouTube:

Nick's videos are optimized to show up when homeowners look for them:

And here's what his video emails look like:

When someone clicks through to watch a video, they watch it on his seller video blog. We write a blog post to complement his video with calls to action and value propositions.

We then post his video across all his social media accounts (Facebook, LinkedIn, GoogleMyBusiness, and Instagram) and boost it with paid ads, retargeting website visitors, and his email list for just a few extra dollars a day.

We also created a podcast for him and publish every video to it.

Finally, wwe create a 4x6 postcard featuring his video to mail to his most important contacts, typically his best past clients and seller leads in his warm pipeline.

Once a video is fully promoted, we send Nick a list of all the people who watch his videos so he - or his appointment setters - can follow up to start conversations.

 
We can also see how many people watch his videos from his YouTube reports:

In addition to helping Nick send out two videos a month (designed to get to know him), we also send out one offer for immediate response every month. These lead-generation emails are designed to "shake the trees" to identify who's interested in buying or selling a home soon. 

They drive to a landing page like this:

We implement all this for Nick for $1995 one time and $725 a month, with up to 30,000 emails a month included in that fee. We also help you zero-cost it all by interviewing podcast guests. Nick has a powerful vendor program on his website.

At a $550,000 median home price and 2.5% commission on a typical sale ($13,750), Nick needs to sell an additional (7) homes from his database to show a 10x ROI on his investment. "While it's hard to track ROI directly from my content, I can say this works to start more seller conversations," he says.

If you're interested in implementing a similar plan, reach out for a free strategy call.