I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.

The easy way to get an appointment is to invite them to your podcast.

Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.

You can easily invite a guest and interview them.

In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.

Here’s a suggested list of home service professionals with a podcast topic:

Property Manager - "How do I know what my home will rent for today?
Home Remodeling - "What remodeling projects provide the best ROI?"
Financial Advisor (RIA) - "How do I avoid capital gains on my home sale?"
Solar Install - "How does the ROI of installing solar panels work?"
Home Warranty - "What pitfalls should you avoid with a home warranty?"
Mortgage - "How can I get a lower rate on my mortgage?"
Home Inspector - "How do I prepare my home to pass an inspection?"
Title - "Is paying $1,000+ for title insurance worth it today?"
Insurance - "What happens if your insurance company refuses to pay?"
Pest Control - "What are the worst household pests locally I need to stop?"
Investor - "When is a cash offer preferable to a traditional sale?"
Builder - "Where are affordable brand-new homes being built today?"
Politician - "What legislation should I be worried about as a homeowner?"
Security - "What's going on with reported crime rates locally?"
Senior Care - "What are the steps to transition to long-term care living?"
CPA - "How can I maximize my tax deductions as a homeowner?"
Landscape - "What's the lowest-cost way to increase my curb appeal?"
Pool Cleaning - "Does an in-ground pool add or subtract value from your home?"
HVAC - "How can I lower my increasing gas and electric utility bills?"
Plumber - "Why are plumber's prices all over the place on quotes?"
Tax - "How can I protest my property taxes to lower my assessment?"
Appliance Repair - "What are the most durable appliances to buy for my home?"
Home Staging - "What is the #1 home decoration trend right now?"
Pressure Washing - "Will pressure washing ruin my new concrete?"
Window Install - "When is it time to install new windows on my home?"
Lawn Care - "What does year-round proactive lawn maintenance cost?"
Maid Service - "How do I find a great home cleaner I can trust?"
Locksmith - "What is the best modern lock for my home's front door?"
Holiday Lighting - "How much does it cost to have the best holiday display?"
Home Restoration - "Help! I had a fire or flood in my home, now what?"
Roofing - "How can I get my insurance to pay for a new roof?"
HOA - "Will my building or community see a special assessment soon?"
Divorce Attorney - "What happens to my family home in a divorce?"
Bankruptcy Attorney - "What happens to my family home in bankruptcy?"
Estate Attorney - "What should I do as a loved one's estate executor?"
Credit Repair - "How do I quickly fix an incorrect credit report?"
Private School - "What are my options for school choice locally?"
Garage Door - "How can I know I always shut my garage door?"
Moving Service - "What are all my home moving options today?"

Ask your assistant to call companies on Yelp! or Google (ex. "HVAC Company in Phoenix").  You'll find the owner's name on the About page or using www.OpenCorporates.com. You can often call the receptionist and ask for the owner's email address directly. You want to meet ambitious entrepreneurs; start with companies spending money in the newspaper, ValPak, Google Advertising, television, or radio.

Here’s a vendor prospecting email:

SUBJECT: <<City>> real estate podcast guest invite

<<Name>> -

I understand you own <<company>> here in town. <<Client Name>> who sells <<x>> homes a year here in <<city>> with an email list of <<x,xxx> homeowners would like to interview you for 10 minutes on his/her podcast answering a question he/she gets all the time <<question>>. You can join from your mobile phone on <<date/time>> using Riverside.fm so there’s no need to come to our office. We’ll send your interview out with a gift certificate for your service, too. No charge. We ask you to send it to your email list or post it on social media as well. We ultimately seek a deeper relationship with a <<professional>> to send new business. You can learn more about <<client name>> at <<website>>. Any interest? - <<Assistant Name>>

PRO TIP: In my opinion, the best person you should interview is a politician since their party gives them the registered voter list. Ask them to send it out. This worked exceptionally well for a client.

This is the next step after you’ve mastered your own videos – you start a talk show, podcast, or interview series to increase your exposure and build key relationships.

I call it Vyral Marketing 2.0. This is how to get your vendor program going without any additional expense on your part in 2025.

Frank

UPDATED NOVEMBER 2024

Here is a video where I work with a client to walk through this full strategy with a client to book appointments with vendors, execute cross-promotion, and sell sponsorships.