Vyral Marketing: Stay in better touch with your database

Featured Clients:

Christopher Watters International Realty

Amanda Howard Sotheby's International Realy

How Team Lally Grew to 1,300+ Property Management Doors

Team Lally - one of the top five real estate teams in Hawaii - needed a way to consistently stay in front of their database with interesting, authentic marketing without doing all the work themselves. They hired Vyral Marketing to take responsibility for consistently creating and promoting their videos while handling all the behind-the-scenes marketing work. More than 10 years later, those videos have become the thread connecting Team Lally’s marketing, keeping their brand top of mind and identifying engaged contacts for their ISA to personally follow up with. Their lesson after a decade with Vyral: “What’s better, perfection or consistency? It’s always about consistency.”

Darren James - who has sold 5,000+ homes and is ranked #66 on the WSJ RealTrends Top 1000 - knew staying top-of-mind with his database would generate more listings, but he needed a system to hold him accountable and consistently get valuable video content in front of his contacts. He put Vyral’s plan in place to consistently create and promote helpful videos to his database while we handled nearly everything behind the scenes. Darren calls Vyral’s system “impeccable,” says it “does basically everything for you with the exception of… recording the video,”

and considers Vyral Marketing one of his top sources of leads.

Misty Darling is a longtime Des Moines real estate broker whose

15-agent team sells around 420 homes a year. As she built her team, she needed a way to scale without losing her personal connection with past clients - and an organized system to consistently stay in touch. Vyral helped her use video to remain the recognizable voice and expert behind the brand while her agents managed the one-to-one relationships. Thirteen years later, Misty is still a Vyral client, saying the program delivers “such great ROI” while taking a significant amount of marketing work off her team.

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For more than 35 years, Chris Heller has been one of San Diego’s leading real estate professionals, overseeing the sale of 4,500+ homes - but as his career expanded, he needed a way to stay connected with his database and remain the recognizable expert behind his business. He hired Vyral Marketing to consistently communicate through helpful videos while we handled the planning, editing, email, social media, and promotion. This allowed Chris to keep nurturing his database and personal brand even while taking on executive roles elsewhere in the industry. More than 15 years later, Chris is still a Vyral client, calling it “the easiest and most effective way to give that personal touch to our database.”

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Tiffany Fykes leads one of Keller Williams’ top teams in Nashville, consistently selling more than 150 homes a year. She knew staying in touch with her database was critical, but creating professional video content consistently meant coming up with topics, recording, editing, emailing and promoting everything herself. She hired Vyral Marketing to take that work off her team - Tiffany records the videos, and Vyral handles the rest. Today, more than 55% of her business comes from her database, and she says the videos help both generate and convert appointments because clients already “trust me, trust our process, and so they trust whoever on our team shows up at their house.”

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Desi Williams built a high-volume real estate business in an Idaho town of just 15,000 people, starting with no local sphere, family ties, or reputation and relying heavily on paid leads to grow. She hired Vyral Marketing to turn those leads and past clients into a database she could consistently nurture with helpful videos and offers. Today, Desi sells 125+ homes a year - and a record 165 in the last 12 months - while Vyral’s lead-generation emails consistently produce 10 to 15 CMA appointments at a time. Her advice is simple: “Stop thinking about getting started… just do it. It doesn’t have to be perfect.”

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Jon Lahey leads a 35-agent real estate team in Northern Virginia selling 250+ homes a year, but consistently creating and distributing relevant content while running a high-volume business was difficult. He uses Vyral Marketing to turn his expertise into videos and emails while we handle the editing, optimization, and promotion to his database. Combined with his own aggressive social media strategy, Jon increased his organic views from 15,000 to 147,000 per month with no paid ads and says 10 recent listings could be tracked back to the increased visibility his marketing created. His advice is simple: be real, consistently share something valuable, and let a system like Vyral keep the marketing machine running while you focus on your clients and business.

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Ryan Hvizda was selling 50 homes a year by herself with no leverage and burning out, but she knew video could help her stay connected with her database and build a business that didn’t revolve around her. She hired Vyral Marketing to consistently create two valuable videos a month and generate leads from her database while we handled the editing, email, social media, YouTube, and promotion behind the scenes. Today, her five-agent team produces $54 million in annual volume, 54% of its business comes from people who already know, like, and trust them, and Ryan runs the business remotely from Barbados. Ryan says the consistency compounds over time, allowing her to generate “better quality business” while building the freedom and leverage she originally wanted.

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Andy Mulholland built his own real estate team before going on to oversee the finances of hundreds of teams nationwide, where he saw a common problem: teams could sell hundreds of homes yet sacrifice their profits paying 30–40% referral fees to third-party lead providers. Andy used Vyral Marketing to consistently market to his database, maintain past-client relationships, and generate opportunities his team owned without paying a large referral fee every time one closed. Today, he continues using Vyral at Simple Numbers and calls it “the best ROI spend that I have ever spent on marketing.” For Andy, owning your marketing and generating business from your database instead of renting customers from lead providers makes Vyral a “no-brainer.”

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Michael Perna has built one of Michigan’s top real estate teams, selling more than 8,000 homes, but he needed a scalable way to stay top-of-mind with hundreds of relationships without personally calling everyone to talk real estate or constantly ask for referrals. He hired Vyral Marketing to consistently send educational videos to his database, reminding people of his expertise so his personal calls could focus on their lives and relationships instead of sales pitches. More than 16 years later, Michael is still a Vyral client, using the system to stay connected with his database while his team has grown to serve more than 1,000 families in a year. As Michael explains, “The call can be the call, because every 15 days, they’re seeing my name in their email… now I can be a human and not a salesperson.”

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Blake Sloan runs a 28-agent Myrtle Beach real estate team selling about 500 homes a year, but with 1,500 - 2,000 new leads every month, his biggest challenge is turning those cold contacts into people who know, like, and trust his team. He uses Vyral Marketing to nurture his database with authentic educational videos that demonstrate his expertise and personality -something Blake believes is even more important as generic AI content makes consumers increasingly skeptical of what they see online. Today, Blake’s 160,000-person database is his #1 source of business, and he says Vyral campaigns consistently generate calls and 15–20 home-value requests at a time. Blake is strongly against replacing yourself with AI-generated content because “people are craving connection,” and says real video lets consumers “see you, feel you, trust you.”

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Emily Marchese is a top-producing Jersey Shore real estate leader who wanted to recruit experienced agents, but she didn’t have the time to personally prospect hundreds of agents or consistently nurture those relationships herself. Vyral helped her identify 550 perfect-fit agents, create valuable reasons for them to engage, publish helpful training videos, and leverage her assistant to follow up and schedule conversations on her behalf. Within about 90 days, Emily went from virtually no proactive recruiting to having scheduled conversations with 5–10 experienced agents a week and building a pipeline of 14 experienced agents. As Emily puts it, “I probably would never call them… it was strategic, it was planned, I didn’t have to do the work, and so the work got done for me through leverage.”

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David Brough leads a 21-agent real estate team in Fort Wayne that closed 320 homes in 2025, but after years of relying on Zillow as a major lead source, his cost per closing climbed until the business was no longer profitable. He shifted his focus back to relationships and his 30,000-person database, using Vyral Marketing to consistently publish helpful videos, generate responses, and nurture the people his team had already spent years acquiring. Today, roughly 180 of his annual transactions come from his database, and David is investing even more heavily in that instead of constantly paying to acquire new relationships. David says Vyral gives him the “accountability and consistency” that are difficult to maintain alone and helps him continually create timely marketing he says he “wouldn’t be able to consistently come up with” on his own.

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Steve Lamothe is the #1 individual listing agent in the Sacramento region, but as he built his business, he didn’t have the marketing staff or time to consistently educate his database about the unique seller programs that differentiated him. He hired Vyral Marketing to take that work off his plate, consistently turning his expertise and seller solutions into educational videos and campaigns that keep him top-of-mind and give homeowners reasons to raise their hands. Today, Steve closes about 100 listings a year, roughly 85% of his sellers use his renovation program, and his average listing commission has increased a full percentage point in two years to more than 4%. Steve says Vyral is an important part of staying connected and generates about half his business: “If I didn’t have Vyral, I would not be sending valuable content to my database.”

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After 28 years in Austin real estate, Linda Welsh had accumulated thousands of valuable relationships, but she lacked the time, discipline, and system to consistently stay in touch with them and turn those relationships into business. Vyral helped her rebuild and organize her database, reconnect with everyone, and then consistently publish two helpful videos a month with calls-to-action while handling the scripting, recording, editing, email, and follow-up reporting behind the scenes. After getting consistent, Linda had her best year ever despite Austin home prices falling nearly 20%, with past contacts resurfacing and more high-end luxury listings than she had ever sold before - including people she originally met on the other side of transactions years earlier. Linda says, “Nothing has been as successful as this,” and credits the accountability and consistency of Vyral with helping “really, really grow our business.”

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Tina Caul built a powerhouse Raleigh real estate team selling 700 homes a year, but for years her business depended heavily on cold calling and purchased leads instead of nurturing the valuable relationships she already had. She shifted her focus to her database and used Vyral Marketing to consistently stay in front of past clients with educational videos and offers - and now uses the same system to nurture relationships with agents she wants to recruit to her team and organization. Her business went from roughly 80% cold calling to 60–65% coming from past clients and referrals, creating a more predictable, relationship-driven business while giving her a scalable way to build relationships with prospective recruits. Tina’s lesson is simple: “Your database is a financial document. It is your retirement plan. It is your freedom.”

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Johnny Jennings is a top-producing Sacramento broker closing more than 150 homes a year, but he needed a scalable way to keep his team’s sphere and thousands of older leads engaged and consistently create new listing conversations. He uses Vyral Marketing to send two educational videos and one response-driven campaign every month, while his agents and ISAs follow up with the people who open and engage with the emails. Today, Johnny sells roughly one home every three days, and Vyral helps keep his team’s pipeline full by turning database engagement into warm conversations and appointments. Johnny says the system is turnkey, takes him only about 20 minutes a month, and gives his entire team a consistent marketing campaign without having to build or manage it themselves.

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Traci Frasier sells real estate in Alpine, Texas - a remote town of just 6,000 people - and while she was great at building relationships, she admits she was “lousy” at consistently producing and distributing videos to stay in touch with them. She hired Vyral Marketing to organize her database and consistently create and promote helpful, hyper-local videos while handling the production and distribution she struggled to do herself. Today, past clients and new prospects call Traci saying, “I saw your video and it reminded me to call you,” turning her consistent marketing into real conversations, deals, and business. Traci sums up Vyral simply: “Y’all are adaptable and you make it happen… I’m getting phone calls. I’m getting deals. I’m getting business.”

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Doug Cary has been a top-producing Davis County, Utah agent since 2005, consistently ranking among the top 1% of Realtors nationwide, but he needed a way to consistently market to his growing database without managing all the moving parts himself. He hired Vyral Marketing to create and distribute two educational videos a month while he focused on what he does best - prospecting three hours a day and talking to clients. Doug is now having his best year ever, with 56 closed and pending deals halfway through 2025, even as existing home sales in Salt Lake have fallen more than 30%. After leaving Vyral for a year to handle the marketing himself, Doug came back saying, “That was dumb. Why did I try and do that myself?”

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After 20+ years in real estate as a W2 employee, Danae Aballi went 100% commission in hyper-competitive Orange County but had no interest in rebuilding her business by chasing expensive cold leads. She hired Vyral Marketing to turn real questions from her buyers and sellers into highly specific videos and promote them to the thousands of people already in her database. Within seven months, Danae earned more than her former annual salary, including three new $3–5 million buyer clients from a single video, while another video now generates roughly one inbound call a week. Danae says, “I want people to come to me,” and describes her new business as attraction-based, more authentic to who she is, and far more efficient than chasing cold leads.

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