Recruiting Mastery Class - Week 7

The meeting focused on developing a long-term nurture program for attracting top real estate talent. Frank Klesitz emphasized the importance of a 36-touch plan, including three unique pieces of content per month, such as Q&A sessions and success stories. He recommended using a separate CRM for agent leads and suggested tools like Brevity, MailChimp, and Riverside.fm for content creation. The team discussed the benefits of batch recording videos and using AI tools like ChatGPT for script generation. The session highlighted the need for consistent content planning and the potential for scaling recruiting efforts through brand building and publishing.

Action Items

• [ ] Create a 36-touch nurture program for agent leads, including email, social media, and direct mail.
• [ ] Set aside time twice a month to plan and create content for the nurture program.
• [ ] Identify the top questions from the target audience and use them as a basis for content creation.
• [ ] Explore using Riverside.fm as a tool for recording content.

Outline

Long-Term Nurture Program Introduction

• Speaker 1 introduces the session's focus on becoming a go-to expert in the real estate market.
• Recap of previous sessions: setting goals using the rule of threes, sourcing leads, and the current focus on long-term nurturing.
• Frank Klesitz is introduced as the main speaker for the session.
• Frank Klesitz emphasizes the importance of a long-term nurture program for attracting top talent.

Setting Up a Separate CRM for Agent Leads

• Frank Klesitz discusses the necessity of a separate CRM for agent leads, different from consumer leads.
• Speaker 1 and Frank Klesitz discuss the use of Brevity for managing agent leads.
• Frank Klesitz recommends a 36-touch plan for agent leads, including three unique pieces of content per month.
• Discussion on the importance of using a separate email marketing account to avoid affecting consumer leads.

Content Creation and Distribution Strategies

• Frank Klesitz explains the need for a 36-touch plan to stay in touch with agent leads.
• Recommendations for using email, social media, and postcards to reach agent leads.
• Frank Klesitz shares his approach at Vyral, including using postcards for key contacts.
• Discussion on the importance of creating content that positions the speaker as an expert and leader.

Q&A and Content Planning

• Frank Klesitz suggests using Q&A format for content, sharing examples of common questions agents ask.
• Participants are encouraged to share the number one question agents ask in the chat.
• Frank Klesitz provides a framework for creating content, including a hook, story, three key points, and an outro.
• Discussion on the importance of making content relatable and positioning oneself as a leader.

Using Chat GPT for Content Creation

• Frank Klesitz introduces Chat GPT as a tool for creating content scripts.
• Example of using Chat GPT to generate a script for a video on five free lead sources.
• Speaker 1 shares their experience with batch recording videos for long-term content planning.
• Discussion on the importance of consistency in content creation and the benefits of using AI tools.

Leveraging Existing Team Members for Content

• Participant asks if existing team members can create content to tell their success stories.
• Frank Klesitz and Speaker 1 discuss the benefits of interviews and permission-based storytelling.
• Discussion on the use of Riverside.fm for recording high-quality content.
• Frank Klesitz emphasizes the importance of creating content that showcases the speaker's expertise and leadership.

Editorial Process and Content Distribution

• Frank Klesitz outlines the editorial process for creating and distributing content.
• Importance of having a marketing person to handle the distribution of content.
• Discussion on the benefits of using a separate CRM and email accounts for agent leads.
• Frank Klesitz shares an example of a successful agent training site and the importance of treating prospects like customers.

Building a Brand and Attracting More Leads

• Frank Klesitz discusses the benefits of building a brand through content creation.
• Example of how a brand can attract more leads and make it easier to schedule meetings.
• Discussion on the importance of publishing and speaking to build credibility and trust.
• Frank Klesitz shares a success story of Jacqueline Smith and the impact of her content on recruiting.

Action Steps and Overcoming Roadblocks

• Participants share their current content creation processes and challenges.
• Discussion on the importance of having a plan and setting appointments for content creation.
• Frank Klesitz provides a content calendar template to help participants plan their content.
• Emphasis on the importance of consistency and the benefits of batch recording videos.

Final Thoughts and Next Steps

• Frank Klesitz and Speaker 1 summarize the key points of the session.
• Encouragement for participants to continue creating content and building their brand.
• Reminder of the importance of long-term nurturing and the benefits of publishing and speaking.
• Announcement of the next week's session and the importance of not missing it.