I wrote you last week about what we're improving in 2025 at Vyral Marketing.
The first line of business is improving your YouTube shorts, which will help you get found online. Let’s make these better.
In the past, we would extract these from your two long-form videos a month on our Vyral Marketing plan, using an AI service such as Opus.pro.
Not anymore - it's not that great.
The videos rarely make sense. It's better to shoot your clip/reel as its own video, to encourage strangers to watch your full-length video.
You can download your updated video script worksheet here.
You'll see a new section at the bottom for your YouTube Short script (roughly 100 words). We fill this out with you on your monthly strategy call. You're welcome to use our suggested topics.
The text currently in there is called “placeholder text.” We delete it and write what you’re going to say.
The reality is that there’s no way around this worksheet; you must think about all these things before you create, optimize, and promote. I advise you to set aside time once a month to plan what you’ll say, and then schedule another time to say it.
Remember, we will complete this worksheet with you as your thinking partner. It makes it easier. It's a big reason why you pay us.
Then, when you come to your video shoot, we’ll help you record your two long-form videos (about 3-5 minutes) and a short for each.
We’ll then handle all the optimization and promotion from that point - just call the leads we send you who watch them to you and convert all that attention and brand recognition into appointments.
Our client Brett Jennings - who’s coming to our April mastermind in San Diego - built one of the most profitable real estate teams in Silicon Valley doing this for both consumers and agent recruiting. I'm happy to introduce you. His interview is below...
Brett Jennings: Growing to 70 Agents and $1 Billion in Sales
Brett Jennings works in a very competitive market in Silicon Valley, where there are only 280 and 430 homes for sale at any time. He grew from 8 agents and 160 units a year to 70 agents and 600 units a year, which is about $1 billion in sales (volume). "Vyral Marketing helped me a lot with that by putting training content out there to get agents to my events." Brett also added a half dozen flips a year to his business to increase profitability by reviewing how to value fix and list projects at every sales team meeting. His last two projects added $450,000 in profit. After making less money in 2023 due to the slowdown in existing home sales, he's looking for the right business model to get him to where he wants to go to lead and influence more people beyond his market. Ask Brett more questions at our upcoming masterminds in San Diego in 2025 at https://www.getvyral.com/masterminds
Clients – be prepared to shoot your video short if you have not already this month! I’m excited to see it. We’ll put the best ones on our featured playlist for the world to see.