Seychelle Van Poole fills us in on her marketing plan to sustain her $68+ million year (volume) real estate sales business in Dallas so she can enjoy a better work-life balance after years of working 60-70 hours a week. She just hired us to get her 36-touch database marketing plan in place after the loss of her marketing person who left to earn their MBA. This is in addition to her 150 key referral partners who get quarterly gifts, 2 big events a year (you have to call her to register), and a farm/past client mailing list of 10,000+ who receive a direct mail piece 18x a year. Seychelle’s database-driven business is built on long-term relationships, and “not chasing strangers” she says. In this interview, you’ll see the marketing plan she’s chosen to follow for success so you can model it in your business, too.
Contact Seychelle for referrals or questions
I have a great interview to share that’s worth your time.
Dave Hooke is a client of ours in Southern Pennsylvania.
Last year he sold 350 homes for $3.1 million in GCI ($102 million volume). He’s already sold 175 this year to date.
He told us that 50% of that business (about $1.5 million GCI) came from his database. It’s on track to be the same this year.
The rest of the business was mostly from his cash offer investor division, paid leads (Realtor, Zillow, et al.), and radio/television advertising.
Pierce Fryga is a new property manager in Charleston who partnered with a local real estate agent (a client of ours - Matt O'Neill). He's growing his property management business by 8 doors a month with video, email, and social media marketing to his database of new and tired landlords. Hear his story and what makes his property management business unique (his 7.9% fee and $500 referrals from local agents in the tri-county area). Get the marketing plan they are implementing to build landlord trust and ultimately more doors at https://www.getvyral.com/plan
Tide Property Management Video Blog: https://tidepm.com/
Here is the email he sent out to promote this webinar
I want to invite you to a live webinar I’m teaching where I'll share my updated 36-touch database marketing plan for 2023 with you.
This is how we plan, among other things, to make sure we keep an active pipeline of listings as we all navigate this shifting market.
