Tamara Lamore runs a 210-unit-a-year top-selling real estate team in Everett, WA. She hired us to boost her agent recruiting results from the job boards, local mastermind events, career nights, and referrals from her current agents. She meets with 10 agents weekly (40 a month!) to find the 2 a month she wants to hire. "I have a system and a plan for agent recruiting," she says. "The results have been immediate." Watch her interview to learn how she grew to 20+ agents over two states in a down market.
Tamara Lamore's Real Estate Agent Recruiting Strategy in a Down Market
By Frank Klesitz in Success Stories on Nov 6, 2024
How Taj Richardson's New Brokerage Closed $40+ Million in Volume With a 36-Touch Plan
By Frank Klesitz in Success Stories on Oct 11, 2024
Taj Richardson opened his independent brokerage in Oregon last year. He had two problems to solve: (1) communicate his vision about how to meet modern buyer and seller needs and (2) consistently articulate his expertise to his existing contact list. We put his past clients, sphere, and lead nurtures in his previous CRM on our Vyral Marketing Plan - all under his new brand - of two helpful videos and one lead generation email a month. "You helped me sell just over $40 million in volume in my first year," he says. "This created more high-quality listing appointment opportunities. They already knew me from the videos." Learn how Taj launched his brokerage with education-based videos to get the word out in this new client interview.
How James Goodman is Taking More Listings to Transition from a Buyer-Heavy Team
By Frank Klesitz in Success Stories on Sep 10, 2024
James Goodman, a real estate team leader out of Phoenix, has made a strategic shift from running a buyer-heavy team to focusing more on listings—a move that's critical with the compression of commissions.
To make this transition, he’s running home-selling workshops designed to secure listings and leveraging Vyral Marketing to deliver consistent, engaging video content to position him as the go-to expert in his community.
With his focus now on listings, James is ramping up agent recruitment too. He’s launching a second Vyral account specifically for attracting and onboarding talent.
This shift from buyers to listings is helping James grow his business and thrive in a challenging market. Thank you, James, for being a client!
How John Salkowski Converts Long-Term Lead Nurtures in His Database
By Frank Klesitz in Success Stories on Sep 3, 2024
John Salkowski - a real estate broker in Collegeville, PA, and Naples, FL - has two accounts with us. One is for real estate agent recruiting, and one is for consumers (listings and buyers). He needed a better way to stay in touch.
Since hiring us in 2017, he consistently gets homeowners in his long-term nurture database reaching out to sell.
For example, during the interview, he said two listing leads "called me today" to sell their home. "This is after thousands of days in my database," he clarified. He also sends coaching and training videos to real estate agents to attract them to his brokerage.
"I have 10 pending and 10 listings right now from all this work," he shared. "Most all of it comes from Google Ads (free home value requests and searching for homes) and working my database."
In this interview, you'll learn how John maintains a consistent pipeline of listings and agent recruits by marketing his database through video, email, and social media.
Thank you for being a client for all these years John, and sharing your insights today!
How Jon Lahey Reconnected with His Database and Grew Revenue 30%
By Frank Klesitz in Success Stories on Aug 2, 2024
Jon Lahey's business grew 30% in 2023 despite a 45% market drop. He cut mass marketing, focused on Q&A videos, and enhanced social media storytelling.
An excellent webinar with mega agent team leader Jon Lahey, who's sold thousands of homes in Washington DC over 20 years with 1,374 reviews on Google and 500+ on Zillow. His market collapsed 45% in 2023, and he had to make significant changes with his team of 30 agents.
While his market is down, his business is up 30%.
What did he do? In short, he cut his cold, mass marketing (EDDM postcards) and started publishing helpful Q&A videos solving problems to his seller database, ramped up Google ads for free home value requests, increased open house attendance for trade-up buyers, and supercharged his social media by telling an entire timeline of seller success stories with client events for his past clients and sphere.
If you're looking for a listing marketing plan of action (especially by getting sellers from trade-up buyer lead generation), this is a great interview to watch.
How Pierce Fryga Grew to 400 Doors Under Property Management
By Frank Klesitz in Success Stories on Mar 19, 2024
Pierce grew a property management business from scratch to 400 doors in just over two years.
He does not broker real estate. He offers a $500 bonus to any agent in his market who sends him business. He makes sure agents keep their clients when they buy or sell.
He uses Vyral Marketing to stay in touch with all the real estate agents he knows for these referrals and all the landlords he meets through networking to earn property management business.
If you're a property manager, or you're a real estate team owner looking to open a property management division, please watch this interview to learn how Pierce grew his business with our marketing plan.
How Andrew Duncan Consistently Earns Over $1 Million Net Profit a Year
By Frank Klesitz in Success Stories on Feb 24, 2024
Andrew Duncan is one of our most profitable clients. He's been on the Real Trends top 50 list for nearly a decade, a top 5 agent at RE/Max before moving to LPT Realty, averages 700 home sales a year, and has enjoyed 14 years of consistent seven-figure profits. We talked today about what he's doing to grow his real estate team (both to his Tampa team and to LPT Realty nationally for revenue share). We also discuss how he's getting back in the game to secure listings in a shifted market, with the Vyral Marketing Plan (two helpful videos and one direct offer a month) being a core part of each strategy. Here is his new LPT Realty agent attraction site we built and run for him. If you're looking for mass advertising advice, Andrew is an excellent resource for you. Thank you Andrew for all your insights today!
3 Steps Johnny Richardson Took to Sell 197 Homes
By Frank Klesitz in Success Stories on Feb 22, 2024
Johnny Richardson is a long-time client of ours in Las Vegas. He grew his yearly real estate production from 110 to 197 homes in only one year of hiring us. He also signed up for a second account to recruit real estate agents for both his local team and Real Broker nationwide (for revenue share). He started with 4 agents on his team and grew it to 15, along with adding 120 agents to his downline. I interviewed him on the three things he did to grow his buyer and seller business, along with the 3 things he did to grow his agent team and revenue share. Enjoy the interview to learn how he did it so you too can model the same plan for yourself. Thank you, Johnny!
Spring Bengzten's Top 3 Seller Videos (700+ Home Sales a Year)
By Frank Klesitz in Success Stories on Feb 6, 2024
David Brownell Increased His Sales to $1.1 Million GCI in 2023
By Frank Klesitz in Success Stories on Jan 30, 2024