In the past, we would extract these from your two long-form videos a month on our Vyral Marketing plan, using an AI service such as Opus.pro.

Not anymore - it's not that great.

The videos rarely make sense. It's better to shoot your clip/reel as its own video, to encourage strangers to watch your full-length video.

You can download your updated video script worksheet here.

You'll see a new section at the bottom for your YouTube Short script (roughly 100 words). We fill this out with you on your monthly strategy call. You're welcome to use our suggested topics. 

The text currently in there is called “placeholder text.” We delete it and write what you’re going to say.

I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.

The easy way to get an appointment is to invite them to your podcast.

Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.

You can easily invite a guest and interview them.

In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.

I want to invite you to join me at Jeff Glover's Lead-Up Event in Scottsdale Nov 5-7.

Will you be at eXpcon 2024 in Miami?

I want to give a shout-out to our client Chip Hodgkins in Syracuse, NY.

They are building a giant microchip factory there to reduce our reliance on Taiwan, and it's bringing in a lot of money, jobs, and housing needs.

Back in the day, we decided to include local reporters (and even politicians) on his Vyral Marketing Plan. You can find their contact information on local news and congressional websites. 

Here's the local media for Syracuse. You can find the reporters and journalists for your media list this way. You can also buy access to a media database like the one below.

They are always looking for reliable sources and stories. The best strategy is to monitor the national news media for big real estate stories in the morning, then immediately reach out to local reporters with that story and your locally relevant comment on it to be included in their evening or next day piece. You can hire someone specializing in pitching the media to do this for you.

Over the years, they received his video emails, and he invited them to community webinars on the housing market. Advertising on the radio also helped him build influence.

The local media started reaching out to him occasionally for low-risk comments on the morning and nightly news, which led to getting approached this week by the national news media for CNBC!

That's how media mentions work—they start small locally and then expand to the national media.