I was invited to speak at an event in Las Vegas during Inman back in July

My talk for 30 minutes was on "How to Get a Homeowner in Your Database to Call You to Sell Their House".

I have something to share that worked extremely well for my friend, Chris Watters.

We wrote the book “The Million Dollar Real Estate Team” together, he’s the #1 listing team owner in Austin and has been a client for nearly 10 years.

I just got back from Sacramento where Brent asked me to speak at his monthly agent event on how to reconnect with your neglected database with email, social media, and video to get more listings.

Look at this incredible setup when I arrived…

Your real estate CRM and MyEmma email program will now 2-way talk to each other.

I'm excited to announce our partnership with RealSynch!

All new clients will now receive 90 days free of their real estate middleware integration to accomplish the following with us automatically:

1. Send all new and updated contacts from a supported CRM to MyEmma.

2. Send all email click information in MyEmma to the CRM contact record.

When you add or update a contact in your CRM, RealSynch automatically sends it to MyEmma. There's no need to export and re-upload your CRM list manually.

In addition, RealSynch makes it easy to follow up with the people who click email links from inside your CRM with an applied "Vyral Marketing Email Click" tag.

Brian Gubernick owns a property management company with Cassie and they hired us to get more landlords to call them.

A quick story I wanted to share that I think you'll find helpful...

Brian Gubernick owns a property management company with about 250 doors in Phoenix. His key hire and now equity partner, Cassie - who’s been with him for almost 15 years (she started as the Ops Director on his real estate team) - runs the whole show for him.

(This is a great lesson in leverage, by the way. Follow Brian’s daily podcast here called “No Days Off” and you can get a guest ticket to one of his upcoming Metrix Masterminds).

Brian asked us to help Cassie get more doors (her responsibility, not his), so she signed up with us. Here are all the topics we help Cassie make to send to her list:

https://www.getvyral.com/property-manager

We also wrote Cassie an approach message to build her database and bought a list of all the landlords in Phoenix. This is public information. You can then skip trace the contact information for their phone numbers and emails.

A referral is when you send someone you care about to someone you trust.

Are you a happy client or friend of Vyral Marketing?

We want to buy an hour of your time/focus on the phone to write your story online and to refer us. 

Here’s how it works.

1. Tell us you're happy and open to referring
2. Let us know if you're interested in our referral program
3. Think of a few peers you care about who may want to hire us
4. Tell us your rate for an hour phone call
5. We’ll email you a pre-filled consulting agreement to e-sign
6. We’ll pay you on retainer right away by ACH or check via Bill.com
7. Schedule the call with a manager within 30 days

We have access to fancy YouTube trends software here.

Clients and friends -

I just got back from Jeff Glover’s mastermind in Phoenix.

I wanted to share my insights with you. He runs a top-selling real estate team in Michigan.

I’ll be at his next event in Phoenix for all brands and brokerages with 1,000+ agents in January. You can get a ticket here. 

His team of 32 agents have taken 228 listings in the past 90 days.

They are very listing-focused. Most of their listings come from working expired listings, database, and hybrid farming.

Come on down and join me in Phoenix in two weeks for the Built How event.

I want to recommend you sign up for RealSynch as a Vyral Marketing client.

The reason is simple. When we send a video email out through your email marketing program, we can track the people who click the links. You want to call these people.

For example, let’s say we send out a video on ‘The 3 Things You Must Know Before You Sell Your Home”.

We can track everyone in your database who takes time out of their day to watch it. That’s a very, very, very valuable list. We can “shake the trees” to find it for you with a relevant video.

The problem is that information is stuck in your email marketing program. Normally, we go in and export it for you into a spreadsheet. But there’s still a problem…

It does not give you any context as to who the contact is, their transaction history, the last time you contacted them, additional phone numbers, notes from past conversations, etc.

That’s all on the contact record over in your CRM.

RealSynch will push the people clicking email links back to your CRM with a call task.

This makes it super cheap and easy to set appointments from your database. All the information is right there for your salespeople or appointment setters to make their calls.

It takes two steps to make an immediate call list of engaged people in your database:

1. Send out a video email message that’s relevant to someone thinking of selling their home

2. Call the people who click to watch it for appointments from a follow-up task in your CRM

That’s the first integration I would set up immediately as a client.

I’m writing you since you signed up for this program, or you were interested at one point in time.

All the replays of my meetings with Spring to get her listing marketing dialed in are at www.LookOverSpringsShoulder.com. Just scroll to the bottom of the page.

We got her marketing up and running right away.

You’ll see us:

• Export and clean up her database
• Create her seller website (sellingthe801.com)
• Make a “Why List with Us” pitch video
• Make her seller YouTube videos
• Send a seller lead-generation email out
• Create a letter for her top database contacts
• FB/IG retargeting videos for sellers
• Pick a “likely to sell” farm of homeowners
• Build a VIP buyer list to market for seller leads
• Get a VA in place to set appointments

The challenge you’re seeing at our meetings, however, is she’s not the one going on the listing appointments – her agents are. It takes time to train them.

Why?