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Writing better video scripts

By Frank Klesitz in Frank's Diary on Feb 10, 2025

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One of the things we're improving in 2025 is writing better video scripts for you. If you give us any topic, we'll write you a custom script if we have a source (another YouTube video, news article, etc.).

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Our 2025 event calendar is live

By Frank Klesitz in Frank's Diary on Feb 4, 2025

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We just posted all our 2025 in-person and virtual events on our website so you can see them all at a glance: https://www.getvyral.com/events

We are hosting (2) in-person mastermind meetings this year in San Diego. The room has 30 seats; these are kept small by design.

The purpose of our masterminds is to help you build relationships with like-minded peers in person. It's not a conference. You do not need to be a client to attend.

My job is to extract the best insights from everyone in the room. 

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Example 2025 agent recruiting email

By Frank Klesitz in Frank's Diary on Jan 29, 2025

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I hope your year is off to a great start!

Vija Williams, a client who is plugged into many of the top teams in the USA, asked me to participate in her agent recruiting course last week.

Here's an excerpt from her paid training, with permission to share.

She asked me to write an initial agent recruiting email her students could send out.

I put the agent reconnect email template above at the bottom of this message.

You are welcome to use it. Send it to your warm agent database to “shake the trees” for immediate recruiting opportunities.

It’s very specific to your local area. You’ll see a lot of merge fields.

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Video postcard example

By Frank Klesitz in Frank's Diary on Jan 20, 2025

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One of the lessons from the TikTok drama is that you should never rely on someone else’s platform for your business.

That's why, in 2025, we’re dialing in your monthly video postcard on our marketing plan implementation. The USPS won’t be taken from you.

 

Here’s what the postcard looks like:

Screenshot 2025-01-19 at 8.42.33 AM

We take your top-performing video (or your current one), put it on the front with a QR code, and then write a call to action on the back.

We’ll send you the artwork to approve in Canva.

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Updated video script worksheet

By Frank Klesitz in Frank's Diary on Jan 10, 2025

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I wrote you last week about what we're improving in 2025 at Vyral Marketing.

The first line of business is improving your YouTube shorts, which will help you get found online. Let’s make these better.

 

In the past, we would extract these from your two long-form videos a month on our Vyral Marketing plan, using an AI service such as Opus.pro.

Not anymore - it's not that great.

The videos rarely make sense. It's better to shoot your clip/reel as its own video, to encourage strangers to watch your full-length video.

You can download your updated video script worksheet here.

You'll see a new section at the bottom for your YouTube Short script (roughly 100 words). We fill this out with you on your monthly strategy call. You're welcome to use our suggested topics

The text currently in there is called “placeholder text.” We delete it and write what you’re going to say.

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What to expect in 2025

By Frank Klesitz in Frank's Diary on Jan 2, 2025

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riverside_frank_klesitz_raw-audio_frank_klesitz_0104.00_15_40_06.Still001.remini-enhanced

Happy New Year!

I want to give you an update on what to expect at Vyral Marketing now in 2025.

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Let's have an honest conversation

By Frank Klesitz in Frank's Diary on Dec 10, 2024

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This is the time of year when your email inbox and social media will be full of products and services to help you improve your 2025 sales.

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Save the dates for 2025 masterminds

By Frank Klesitz in Frank's Diary on Dec 2, 2024

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I have some exciting news - we're bringing them back in 2025!
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Interviewing vendors to build your list

By Frank Klesitz in Frank's Diary on Oct 27, 2024

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I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.

The easy way to get an appointment is to invite them to your podcast.

Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.

You can easily invite a guest and interview them.

In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.

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Join Me In Scottsdale Nov 5-7

By Frank Klesitz in Frank's Diary on Oct 14, 2024

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I want to invite you to join me at Jeff Glover's Lead-Up Event in Scottsdale Nov 5-7.

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How Can I Zero Cost My Marketing?

By Frank Klesitz in Frank's Diary on Oct 10, 2024

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Three clients asked me this last week, likely because existing home sales just dropped even further.
 
(Hopefully, the .5% rate cut reverses the trend)
 
Pretty much everyone in the home services niche is feeling the pinch, and when lead costs go up with revenue down, strategic partnerships are typically the answer when you've maxed out how much prospecting you can do alone.
 
Your database as a real estate agent is very valuable. Here are a few professionals who would benefit from exposure to it.  
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Miami eXpcon 2024 Client Appreciation Meals

By Frank Klesitz in Frank's Diary on Oct 6, 2024

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expcon2024

Will you be at eXpcon 2024 in Miami?

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