I was a guest on a training class with Ben Kinney and Vija Williams on how to recruit productive real estate agents to your team. There are 8 lessons, I believe, in the course.
Clients -
It's time for your annual Vyral Marketing review. I formally meet with every client once a year to make sure everything is on track and we're all doing everything possible to maximize your results.
I’ll first take a purposeful look at your full Vyral Marketing account and give you specific advice to make it better (videos, YouTube channel, email deliverability, etc).
Here's a quick tip today to spike seller lead generation from your list...
The consumer wants a competent real estate agent who uses Zoom or Facetime to help them value their home. They also know that online calculators are inaccurate.
In January, we sent out a seller lead-generation email for our clients that addressed this modern pain point.
Joy Daniels runs one of PA's top-selling real estate teams (Janice is her sales manager). Their team sold $124.9 million in 2024 (377 units).
They were not getting good results from their database with canned software drips; in fact, it was silent. To fix this, we sent out a long-form, custom-written home value lead generation email that entered the conversation going on in the consumer's mind.
One of the things we're improving in 2025 is writing better video scripts for you. If you give us any topic, we'll write you a custom script if we have a source (another YouTube video, news article, etc.).
We just posted all our 2025 in-person and virtual events on our website so you can see them all at a glance: https://www.getvyral.com/events
We are hosting (2) in-person mastermind meetings this year in San Diego. The room has 30 seats; these are kept small by design.
The purpose of our masterminds is to help you build relationships with like-minded peers in person. It's not a conference. You do not need to be a client to attend.
My job is to extract the best insights from everyone in the room.
I hope your year is off to a great start!
Vija Williams, a client who is plugged into many of the top teams in the USA, asked me to participate in her agent recruiting course last week.
Here's an excerpt from her paid training, with permission to share.
She asked me to write an initial agent recruiting email her students could send out.
I put the agent reconnect email template above at the bottom of this message.
You are welcome to use it. Send it to your warm agent database to “shake the trees” for immediate recruiting opportunities.
It’s very specific to your local area. You’ll see a lot of merge fields.
One of the lessons from the TikTok drama is that you should never rely on someone else’s platform for your business.
That's why, in 2025, we’re dialing in your monthly video postcard on our marketing plan implementation. The USPS won’t be taken from you.
Here’s what the postcard looks like:
We take your top-performing video (or your current one), put it on the front with a QR code, and then write a call to action on the back.
We’ll send you the artwork to approve in Canva.
I wrote you last week about what we're improving in 2025 at Vyral Marketing.
The first line of business is improving your YouTube shorts, which will help you get found online. Let’s make these better.
In the past, we would extract these from your two long-form videos a month on our Vyral Marketing plan, using an AI service such as Opus.pro.
Not anymore - it's not that great.
The videos rarely make sense. It's better to shoot your clip/reel as its own video, to encourage strangers to watch your full-length video.
You can download your updated video script worksheet here.
You'll see a new section at the bottom for your YouTube Short script (roughly 100 words). We fill this out with you on your monthly strategy call. You're welcome to use our suggested topics.
The text currently in there is called “placeholder text.” We delete it and write what you’re going to say.
Happy New Year!
I want to give you an update on what to expect at Vyral Marketing now in 2025.
This is the time of year when your email inbox and social media will be full of products and services to help you improve your 2025 sales.
I have some exciting news - we're bringing them back in 2025!
I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.
The easy way to get an appointment is to invite them to your podcast.
Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.
You can easily invite a guest and interview them.
In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.
