One of the lessons from the TikTok drama is that you should never rely on someone else’s platform for your business.
That's why, in 2025, we’re dialing in your monthly video postcard on our marketing plan implementation. The USPS won’t be taken from you.
Here’s what the postcard looks like:
We take your top-performing video (or your current one), put it on the front with a QR code, and then write a call to action on the back.
We’ll send you the artwork to approve in Canva.
I wrote you last week about what we're improving in 2025 at Vyral Marketing.
The first line of business is improving your YouTube shorts, which will help you get found online. Let’s make these better.
In the past, we would extract these from your two long-form videos a month on our Vyral Marketing plan, using an AI service such as Opus.pro.
Not anymore - it's not that great.
The videos rarely make sense. It's better to shoot your clip/reel as its own video, to encourage strangers to watch your full-length video.
You can download your updated video script worksheet here.
You'll see a new section at the bottom for your YouTube Short script (roughly 100 words). We fill this out with you on your monthly strategy call. You're welcome to use our suggested topics.
The text currently in there is called “placeholder text.” We delete it and write what you’re going to say.
Happy New Year!
I want to give you an update on what to expect at Vyral Marketing now in 2025.
I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.
The easy way to get an appointment is to invite them to your podcast.
Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.
You can easily invite a guest and interview them.
In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.
I want to invite you to join me at Jeff Glover's Lead-Up Event in Scottsdale Nov 5-7.
Will you be at eXpcon 2024 in Miami?
Our best clients have dedicated appointment setters (e.g., ISAs) who call the relationships in their database to set discovery phone calls.
Ideally these are the people watching your videos and opting into your landing pages from your database on our marketing plan.
I recommend $5 an hour plus $10 per appointment met, paid bi-monthly via Wise, working Tuesday - Saturday 12 pm - 8 pm using Google Workplace and Zoom Phone with Number Verifier hired anywhere with a neutral American accent.
This gentleman has been in the mortgage industry for 10 years without a CRM.
He purchased leads, worked them, and threw them away.
He knows he needs to change his strategy with the Fed's rate drop (it's why we spoke), but I can understand that hiring us without any emails on file is difficult.
So, if you, too, "don't have a database," here's what to do...
I asked him to download the "Export Contacts by Covve" application on his phone.
This is a quick way to export all your contacts to a spreadsheet.
He had 2,299 people in his address book!
We help you stay in better touch with your existing past clients, sphere and lead nurtures with video. We interview you on your mobile device and then edit your videos, write your blog posts, send your email, update your social media, and generate leads from it all. It takes two hours a month.
