Happy April 1st!

I want to start this month with a quick refresher on the system our clients follow to attract new customers, where you are the guest, not the pest. 

If you're not getting more appointments from your marketing with us, let’s explore these 3 steps further to ensure everything works optimally.

For example, a client reported that in March they added 37 homeowners in their high-turnover “farm” to their database, went on 3 listing appointments in that zip code, and will likely have the paperwork signed for a $1.3 million listing in April. This has been consistent for 8 months with five extra $1+ million homes sold to date.

In contrast, we lost a client in March who uploaded a few thousand real estate agents without their consent into their email marketing account and never called the ones engaging or opting in to schedule recruiting appointments. Their videos and marketing with us went out like clockwork, but with zero ROI from the effort. 

I also spoke with a past client yesterday who spends vast sums on Facebook ads to drive cold registrations to one-hour webinar presentations and then immediate strategy calls. “Very few people show up to their calls, can you help?” he said. The problem is there’s not enough nurture time between the webinar and the strategy call. We're going to put Vyral Marketing in place and get a better show rate.

Here is The Vyral Marketing System, unchanged since 2009 when we started…

1. Build a warm database
   Pick a target market and introduce your solution to their problem. Get their consent to stay in touch and add them to your permission-based contact database (CRM). This is the top of your funnel.
   
   
2. Stay in touch (3x a month)
   Send them (2) two relevant, helpful videos and (1) one offer for immediate response a month, using all available media (email, social media, retargeting, mail, etc) to reach them. Stay consistent and stop only when they ask. This is what we implement for you. 
   
   
3. Schedule appointments
   Prioritize your follow-up with those who engage by offering a free strategy call to personalize a solution to their problem. Schedule the appointment on your calendar. This is the bottom of your funnel.

Typically, you’ll need 3-4 appointments to get a new client. Ask them if watching your videos influenced their decision to hire you to track results. 

For those of you in real estate, I recommend a product like RealSynch to track your numbers, or a VA who can ask you every day and type it into a spreadsheet.

Want to get back on track to the system above? Ask me. I'm here. I'll help you.

Have a great month!

Frank

P.S. One last story...

Josh Barker in Redding, CA, sells 725 homes a year with 14 agents. After 25 years in the business, I asked him what he attributes to his success. He said coming into work to make your calls every day and getting very, very good at top-of-funnel lead conversion. He will be at our mastermind next week in San Diego. We have one ticket open if you’re interested in joining since we have a cancellation due to the storms on the East Coast. Let me know if you'd like to join us. www.VyralMasterminds.com