Tamara Lamore runs a 210-unit-a-year top-selling real estate team in Everett, WA. She hired us to boost her agent recruiting results from the job boards, local mastermind events, career nights, and referrals from her current agents. She meets with 10 agents weekly (40 a month!) to find the 2 a month she wants to hire. "I have a system and a plan for agent recruiting," she says. "The results have been immediate." Watch her interview to learn how she grew to 20+ agents over two states in a down market.

AI Summary Notes

Decisions made

• Tamara decided to create a structured recruiting plan with multiple strategies.
• She is committed to having 10 recruiting conversations per week.
• Monthly in-person mastermind events.
• Implementation of two monthly career information sessions (one in-person, one on Zoom).
• Utilizing Vyral Marketing for consistent social media content.
• Implementation of a revenue share program to incentivize team members to recruit.

Questions discussed

• What problem was Tamara facing when she decided to hire Vyral?
• What is Tamara's recruiting plan?
• How many calls, appointments, meetings, and recruits does Tamara need monthly?
• How does Tamara get 40 conversations happening with potential recruits?
• What are Tamara's headlines or unique selling propositions for job ads?
• What topics in Tamara's social media content get the most response?
• How does Tamara justify the cost of Vyral Marketing?
• What insight would Tamara share with someone wanting to learn about recruiting in a down market?

Outline

Recruiting Strategy in a Down Market

• Frank Klesitz introduces the meeting and the purpose of discussing recruiting strategies in a down market.
• Tamara shares the initial challenges faced in recruiting and the need for consistency in the recruiting process.
• The importance of having a plan and a consistent message in recruiting is emphasized.
• Tamara describes the process of creating a plan by analyzing the current team members and their origins.

Components of the Recruiting Plan

• Tamara explains the pie chart representation of different recruiting sources, such as real estate schools, mastermind events, and social media.
• The role of Vyral Marketing in enhancing social media presence and consistency in recruiting efforts.
• She mentions the involvement of the Director of Operations, Tiffany, in the recruiting process.
• The importance of aligning with potential recruits in terms of culture and business goals is highlighted.

Daily Recruiting Activities and Metrics

• Tamara details the daily activities, including running real estate-related ads and hosting mastermind events.
• The strategy of having 10 ads running at all times and the role of the executive assistant in managing these ads.
• The use of Brevity Recruiter AI for job ads and the importance of refreshing and tweaking ads for better results.
• The approach of having two career information sessions per month, one in person and one over Zoom, to attract potential recruits.

Social Media and Video Content Strategy

• Tamara discusses the shift towards creating video content to teach and help other agents, rather than just posting success stories.
• The focus on answering basic real estate questions and providing practical advice to agents.
• The impact of Vyral Marketing in streamlining the social media strategy and making it more effective.
• The importance of addressing the fundamental questions and needs of the target audience through social media content.

Revenue Share and Team Incentives

• Tamara explains the revenue share program that incentivizes team members to refer other agents.
• The structure of the revenue share, where team members receive 1% of GCI for each year they remain with the company.
• The role of team members in promoting the company and bringing in new recruits.
• The importance of creating an environment where team members feel invested and motivated to grow the company.

Justifying the Investment in Vyral Marketing

• Tamara shares the decision-making process behind investing in Vyral Marketing and the positive ROI observed.
• The initial impact of the onboarding team in saving time and streamlining the setup process.
• The importance of leveraging the expertise of Vyral Marketing to enhance the overall recruiting strategy.
• The ability to secure sponsorships from lenders and inspectors to offset the cost of Vyral Marketing.

Final Insights and Recommendations

• Tamara emphasizes the importance of creating a systematic and consistent recruiting plan.
• The role of each component of the recruiting plan, including mastermind events, job ads, and social media, in attracting potential recruits.
• The significance of understanding the origins of current team members to develop a effective recruiting strategy.
• The value of having a clear and actionable plan to ensure consistent and effective recruiting efforts.