Taj Richardson opened his independent brokerage in Oregon last year. He had two problems to solve: (1) communicate his vision about how to meet modern buyer and seller needs and (2) consistently articulate his expertise to his existing contact list. We put his past clients, sphere, and lead nurtures in his previous CRM on our Vyral Marketing Plan - all under his new brand - of two helpful videos and one lead generation email a month. "You helped me sell just over $40 million in volume in my first year," he says. "This created more high-quality listing appointment opportunities. They already knew me from the videos." Learn how Taj launched his brokerage with education-based videos to get the word out in this new client interview.

AI Summary Notes

Decisions made

• Taj decided to open his own brokerage and use Vyral Marketing's services simultaneously.
• Taj chose to include his agents' contacts in his video marketing strategy.
• Taj decided to offer his agents the option to have their clients receive his videos.

Questions discussed

• Why wasn't it the right timing to use Vyral Marketing's services before opening his own brokerage?
• What was the experience like getting onboarded and started with Vyral Marketing?
• How does Taj come up with topics for his videos?
• How has Taj's brokerage grown in the last 18 months?

Timeline

• Taj joined Vyral Marketing in February 2023, about 18 months ago.
• Taj had known about Vyral Marketing for 3 to 5 years before deciding to use their services.
• Taj's YouTube channel has grown from 3 followers to 1,300 followers over the 18-month period.

Outline

Taj Richardson's Journey to Vyral Marketing

• Elizabeth Stormberg introduces Taj Richardson, a client with Vyral Marketing, and mentions his 1.5-year tenure with the company.
• Taj shares his background in real estate since 2006 and his previous interactions with Vyral Marketing before deciding to open his own brokerage.
• Taj explains his initial interest in Vyral Marketing, sparked by Frank's videos, and his thorough research into the platform.
• He discusses the timing of his decision to open his brokerage and bring Vyral Marketing on board, emphasizing the importance of video content for his new venture.

Onboarding and Initial Experience with Vyral Marketing

• Elizabeth recalls her conversation with Taj when he decided to join Vyral Marketing, highlighting his thorough due diligence.
• Taj describes the onboarding process with Vyral Marketing, praising the team's guidance and the importance of database cleanup.
• He expresses satisfaction with the ease of uploading his CRM contacts and the benefits of having a centralized database for video content.
• Taj mentions the value of providing video content to his agents, allowing them to focus on their clients while benefiting from the broader brokerage strategy.

Impact of Video Content on Business Growth

• Elizabeth inquires about the impact of video content on Taj's business over the past 18 months.
• Taj highlights the improved engagement with his contacts and the significant growth of his YouTube channel from a few followers to nearly 1300.
• He shares a success story of buyers who were initially captured by a Facebook ad, stayed engaged through his videos, and eventually became clients.
• Taj emphasizes the long-term value of his video strategy, which he believes will continue to pay dividends in the future.

Customizing Video Content and Agent Involvement

• Elizabeth asks Taj about his process for deciding video topics and the role of custom content.
• Taj explains his use of recommended topics from Vyral Marketing and his own research, such as listening to real estate podcasts and identifying common themes.
• He describes his approach to recording videos naturally, with the help of the Vyral Marketing team to edit out any necessary pauses.
• Taj discusses the importance of providing valuable content to his agents and clients, and the seamless integration of video content into his brokerage's strategy.

Growth and Development of the Brokerage

• Elizabeth asks Taj about the growth of his brokerage since its inception 18 months ago.
• Taj shares that his brokerage started with a team of five agents from his previous company and has grown to nine agents.
• He describes the gradual and strategic growth of his brokerage, focusing on finding the right fit for agents and maintaining a high level of service.
• Taj emphasizes the importance of video content in differentiating his brokerage and attracting top talent.

Final Thoughts and Future Plans

• Elizabeth thanks Taj for being a client and acknowledges his diligence in researching Vyral Marketing.
• Taj expresses gratitude for the partnership and looks forward to continuing to create valuable video content.
• Elizabeth concludes the interview, wishing Taj success in his future endeavors and expressing hope for a long-term collaboration.