Brian Gubernick owns a property management company with Cassie and they hired us to get more landlords to call them.

A quick story I wanted to share that I think you'll find helpful...

Brian Gubernick owns a property management company with about 250 doors in Phoenix. His key hire and now equity partner, Cassie - who’s been with him for almost 15 years (she started as the Ops Director on his real estate team) - runs the whole show for him.

(This is a great lesson in leverage, by the way. Follow Brian’s daily podcast here called “No Days Off” and you can get a guest ticket to one of his upcoming Metrix Masterminds).

Brian asked us to help Cassie get more doors (her responsibility, not his), so she signed up with us. Here are all the topics we help Cassie make to send to her list:

https://www.getvyral.com/property-manager

We also wrote Cassie an approach message to build her database and bought a list of all the landlords in Phoenix. This is public information. You can then skip trace the contact information for their phone numbers and emails.

Cassie is now reaching out to all of the landlords in Maricopa County. She introduces herself as a useful resource to protect their asset and then asks permission to add them to her helpful video updates for fellow landlords.

Here’s her cold prospecting message: https://link.getvyral.com/landlordmessage

Introducing yourself cold to prospects to simply ask if you can put them on your e-newsletter is one of the easiest ways to build your database of permission-based opt-ins. 

Quick story - years ago we had a client in Myrtle Beach who had 30 real estate agents speaking with 30 people a day on the phone. That's 900 homeowners his office spoke to a day(!) They just added one line to their script, "May I have your best email address to send you our local real estate newsletter to keep you informed on what's going on?"

About 30% said yes.

They were able to add about 300 permission-based emails a day to their company database this way. Didn't cost a penny. Their results with us went through the roof. He's arguably the #1 agent in Myrtle Beach today, in fact, most likely in the entire state of South Carolina.

Think about how much more business you can do if you slowed down to ask for an email, or added "asking for an email address" to your outbound prospecting scripts. It makes a big difference.