Come on down and join me in Phoenix in two weeks for the Built How event.
Seychelle Van Poole fills us in on her marketing plan to sustain her $68+ million year (volume) real estate sales business in Dallas so she can enjoy a better work-life balance after years of working 60-70 hours a week. She just hired us to get her 36-touch database marketing plan in place after the loss of her marketing person who left to earn their MBA. This is in addition to her 150 key referral partners who get quarterly gifts, 2 big events a year (you have to call her to register), and a farm/past client mailing list of 10,000+ who receive a direct mail piece 18x a year. Seychelle’s database-driven business is built on long-term relationships, and “not chasing strangers” she says. In this interview, you’ll see the marketing plan she’s chosen to follow for success so you can model it in your business, too.
Contact Seychelle for referrals or questions
I want to recommend you sign up for RealSynch as a Vyral Marketing client.
The reason is simple. When we send a video email out through your email marketing program, we can track the people who click the links. You want to call these people.
For example, let’s say we send out a video on ‘The 3 Things You Must Know Before You Sell Your Home”.
We can track everyone in your database who takes time out of their day to watch it. That’s a very, very, very valuable list. We can “shake the trees” to find it for you with a relevant video.
The problem is that information is stuck in your email marketing program. Normally, we go in and export it for you into a spreadsheet. But there’s still a problem…
It does not give you any context as to who the contact is, their transaction history, the last time you contacted them, additional phone numbers, notes from past conversations, etc.
That’s all on the contact record over in your CRM.
RealSynch will push the people clicking email links back to your CRM with a call task.
This makes it super cheap and easy to set appointments from your database. All the information is right there for your salespeople or appointment setters to make their calls.
It takes two steps to make an immediate call list of engaged people in your database:
-
Send out a video email message that’s relevant to someone thinking of selling their home
-
Call the people who click to watch it for appointments from a follow-up task in your CRM
That’s the first integration I would set up immediately as a client.
