Jon Lahey's business grew 30% in 2023 despite a 45% market drop. He cut mass marketing, focused on Q&A videos, and enhanced social media storytelling.

An excellent webinar with mega agent team leader Jon Lahey, who's sold thousands of homes in Washington DC over 20 years with 1,374 reviews on Google and 500+ on Zillow. His market collapsed 45% in 2023, and he had to make significant changes with his team of 30 agents. 

While his market is down, his business is up 30%.

What did he do? In short, he cut his cold, mass marketing (EDDM postcards) and started publishing helpful Q&A videos solving problems to his seller database, ramped up Google ads for free home value requests, increased open house attendance for trade-up buyers, and supercharged his social media by telling an entire timeline of seller success stories with client events for his past clients and sphere.

If you're looking for a listing marketing plan of action (especially by getting sellers from trade-up buyer lead generation), this is a great interview to watch.

Brian Gubernick owns a property management company with Cassie and they hired us to get more landlords to call them.

A quick story I wanted to share that I think you'll find helpful...

Brian Gubernick owns a property management company with about 250 doors in Phoenix. His key hire and now equity partner, Cassie - who’s been with him for almost 15 years (she started as the Ops Director on his real estate team) - runs the whole show for him.

(This is a great lesson in leverage, by the way. Follow Brian’s daily podcast here called “No Days Off” and you can get a guest ticket to one of his upcoming Metrix Masterminds).

Brian asked us to help Cassie get more doors (her responsibility, not his), so she signed up with us. Here are all the topics we help Cassie make to send to her list:

https://www.getvyral.com/property-manager

We also wrote Cassie an approach message to build her database and bought a list of all the landlords in Phoenix. This is public information. You can then skip trace the contact information for their phone numbers and emails.

A referral is when you send someone you care about to someone you trust.

Are you a happy client or friend of Vyral Marketing?

We would like to hire you for an hour to refer us with tact to potential new clients.

Here’s how it works.

1. Tell us you're happy and open to referring
2. Let us know if you're interested in our referral program
3. Tell us your rate for an hour phone call
4. We’ll email you a pre-filled consulting agreement to e-sign
5. We’ll pay you on retainer right away by ACH or check via Bill.com
6. Schedule the call with a manager within 30 days

Pierce grew a property management business from scratch to 400 doors in just over two years.

He does not broker real estate. He offers a $500 bonus to any agent in his market who sends him business. He makes sure agents keep their clients when they buy or sell.

He uses Vyral Marketing to stay in touch with all the real estate agents he knows for these referrals and all the landlords he meets through networking to earn property management business.

If you're a property manager, or you're a real estate team owner looking to open a property management division, please watch this interview to learn how Pierce grew his business with our marketing plan.

Andrew Duncan is one of our most profitable clients. He's been on the Real Trends top 50 list for nearly a decade, a top 5 agent at RE/Max before moving to LPT Realty, averages 700 home sales a year, and has enjoyed 14 years of consistent seven-figure profits. We talked today about what he's doing to grow his real estate team (both to his Tampa team and to LPT Realty nationally for revenue share). We also discuss how he's getting back in the game to secure listings in a shifted market, with the Vyral Marketing Plan (two helpful videos and one direct offer a month) being a core part of each strategy. Here is his new LPT Realty agent attraction site we built and run for him. If you're looking for mass advertising advice, Andrew is an excellent resource for you. Thank you Andrew for all your insights today!

Johnny Richardson is a long-time client of ours in Las Vegas. He grew his yearly real estate production from 110 to 197 homes in only one year of hiring us. He also signed up for a second account to recruit real estate agents for both his local team and Real Broker nationwide (for revenue share). He started with 4 agents on his team and grew it to 15, along with adding 120 agents to his downline. I interviewed him on the three things he did to grow his buyer and seller business, along with the 3 things he did to grow his agent team and revenue share. Enjoy the interview to learn how he did it so you too can model the same plan for yourself. Thank you, Johnny!

We have access to fancy YouTube trends software here.

Clients and friends -

I just got back from Jeff Glover’s mastermind in Phoenix.

I wanted to share my insights with you. He runs a top-selling real estate team in Michigan.

I’ll be at his next event in Phoenix for all brands and brokerages with 1,000+ agents in January. You can get a ticket here. 

His team of 32 agents have taken 228 listings in the past 90 days.

They are very listing-focused. Most of their listings come from working expired listings, database, and hybrid farming.