I just got off the phone today with Marcus Vanzant the #1 real estate team on the West Coast of Florida and #10 in the entire state by RealTrends. He hired Vyral Marketing today to create a Florida Listing Agent Careers & Training Video Newsletter.
His#1 focus is on per-agent productivity. He has 14 agents on his team who are actually selling houses. He's also with Zillow Flex. I asked him if he was profitable. "Very', he replied. That's great.
He worked with Jon Cheplak to learn how to recruit (never stop, because, with sales accountability, they leave) and Bill Pipes to make sure his agents know what to say to the modern seller.
Zillow has given him the opportunity to take 500 more leads a month. He needs more of the right fit agents, and "being the lighthouse" for the talent he wants resonates. "I have to take the leads because they will go to someone else if I don't," he says. "It's a great way for our new agents to make money fast, and build their sphere to 200 people for long-term business at higher margins."
He'll answer the top 2 questions his current agents ask every month and send the answers to all the agents he knows. He plans to also invite his sales trainer to his www.Riverside.fm video shoots with us. "I want to give him exposure, as well," he says.
Here are the suggested topics we'll start with:
Once we get his agent recruiting marketing dialed to book more recruiting appointments with agents who match their values, he plans to open a second consumer account for his existing database of 2,000 past clients and 300 leads a month that come in.
He will publish the West Florida Real Estate Video Newsletter. "I don't have anything branded going to my database right now", he told me. "I need a legitimate 33-touch plan."
Here are the topics he plans to send out to consumers:
Welcome aboard, Marcus, and thank you for the interview today on the call to publish this. I wish you great success in this new market. Per-agent productivity is the mantra right now. You made that change back in 2019 when you saw the writing on the wall. Now it's time for you to cash in.