John Salkowski - a real estate broker in Collegeville, PA, and Naples, FL - has two accounts with us. One is for real estate agent recruiting, and one is for consumers (listings and buyers). He needed a better way to stay in touch.

Since hiring us in 2017, he consistently gets homeowners in his long-term nurture database reaching out to sell.

For example, during the interview, he said two listing leads "called me today" to sell their home. "This is after thousands of days in my database," he clarified. He also sends coaching and training videos to real estate agents to attract them to his brokerage.

"I have 10 pending and 10 listings right now from all this work," he shared. "Most all of it comes from Google Ads (free home value requests and searching for homes) and working my database."

In this interview, you'll learn how John maintains a consistent pipeline of listings and agent recruits by marketing his database through video, email, and social media.

Thank you for being a client for all these years John, and sharing your insights today!

AI Summary Notes

John Salkowski's Background and Initial Needs

• John Salkowski has been in real estate for 18 years and a Vyral Marketing client since 2017.
• He initially sought Vyral Marketing to maintain communication with his database while living remotely in Naples, Florida.

Initial Experience with Vyral Marketing

• John was referred to Vyral Marketing by another agent and has consistently created two videos per month.
• He engages his database three times monthly with videos and lead-generation emails.
• John values the positive feedback and engagement from his videos and emails.

Effectiveness and Success Stories

• Frank Klesitz suggests relevant video topics, such as home repairs before listing and the costs of selling a home.
• John has two Vyral Marketing accounts: one for consumer communication and another for recruiting agents.
• He stresses the importance of consistency in sending videos and emails for successful lead nurturing.
• John shares success stories of closing listings after years of consistent communication.
• He often conducts listing presentations via Zoom while in Naples.
• John believes that leads remain valuable unless they request to stop receiving communication.

List Building and Lead Generation

• He builds his contact list using Google PPC ads and his sphere of influence, avoiding platforms like Zillow.
• John plans to host an in-person home seller workshop to generate more leads.
• He collaborates with a listing assistant to target senior living centers.

Value Propositions of Vyral Marketing

• John values Vyral Marketing's video content and accountability structure.
• His Vyral Marketing rep, Sean, keeps him on track with regular video shoots.
• John believes video is the best medium for staying connected with his database.

Popular Video Topics and Offers

• His most popular recruiting video topics include listing presentations and scripts.
• On the consumer side, popular offers include cash offers and home evaluations.

Encouragement for New Clients

• John encourages new clients to try Vyral Marketing, highlighting its value and effectiveness, along with the free trial and money-back guarantee.