After a year of working with us to stay in better touch with his database using video, Gregg (a top selling agent in Southern Louisiana) fired us and took the work in-house to save money. Sixty days later, he hired us back. "It was too hard to pull all this off as smoothly as you do," he said. "I had people in my database calling me; then it stopped." Gregg will end this year with about 120 homes sold, about half coming from his database of 19 years in the business. In this interview, we discuss the pros and cons of building an in-house editorial process to publish consistent videos. This is a great interview to watch if you're considering building a team to help you publish videos in 2025.

AI Summary Notes

Introduction and Background

• Gregg has been a licensed realtor since 2006 and an associate broker since 2018.
• He joined PLACE in 2021 with a team of 4 partners and operational support.
• Initial challenge: Staying in touch with his database and sphere of influence.

Initial Experience with Vyral Marketing

• Attended a Vyral Marketing industry event and recognized the need for video database marketing.
• Used Vyral to simplify the process and saw positive results.
• Sponsorship helped cover costs and further justified the decision to invest.

Challenges of In-House Marketing

• Attempted to manage video marketing with a virtual assistant but faced inefficiencies.
• Struggled with editing, email creation, and maintaining consistency.
• Realized the value of role specialization and the structured process provided by Vyral Marketing.

Returning to Vyral Marketing

• Returned after a 60-day break due to inefficiencies and lack of ROI in-house.
• Observed improved quality in video editing and increased engagement upon returning.
• Acknowledged the value of outsourcing for better leverage and time savings.

Content Strategy and Results

• Focused on localized, high-engagement content such as market updates and homeowner tips.
• Video marketing as a tool to generate inbound leads and maintain top-of-mind awareness.
• Notable success story: A client saved all his videos in a dedicated folder due to their value.
• Developed multiple YouTube channels for branded, unbranded, and coaching content.

Justifying the Investment

• Vyral Marketing’s structured process and role specialization provided clear ROI.
• Outsourcing saved time and allowed Gregg to focus on higher-impact activities.
• Secured sponsorships to offset costs and enhance ROI further.

Goals for 2025

• Team goal: 200 closings, with 60 personal closings.
• Expand the team to 15 high-performing agents aligned with the company culture.
• Achieve half of the business volume through database referrals.

Final Insights and Recommendations

• Faith, camaraderie, and personal development are key drivers of success.
• Video marketing builds authority, aids in cold lead conversion, and strengthens client relationships.
• Outsourcing tasks to specialists enhances quality and efficiency.
• A clear, consistent plan is essential for scaling and maintaining a successful real estate business.