I got a call from a senior loan officer about getting back on the Vyral Marketing Plan now that rates have dropped a bit. It looks like they may come down more after the Fed’s September meeting.
There are two ways she gets mortgage business…
- Relationships with productive real estate agents
- Repeat and referral business from her past clients and sphere
I told her I bet we can kill two birds with one stone here.
She will send out one Q&A or monthly mortgage market update a month, and for her second video, she will interview a top-producing real estate agent to answer a common question.
This way, she will get 12 videos out with just her and 12 agent interviews out a year. She’s most excited about the agent interviews because it's a reason for an appointment with a top producer.
Before she signed up, she was skeptical. She didn’t like being on video (very few people do!) and was unsure of the product quality. We offered her a free video shoot to see how it went.
After her free consultation, we scheduled a time the following week in Riverside. She invited her real estate agent partner to the shoot, and we knocked them both out in 30 minutes.
Here is her first free video answering the question, “When will interest rates drop?” This was the #1 question she was getting from her prospective clients at the time.
Here is her second free video interviewing one of the top real estate agents in the Portland market on the buyer agent commission settlement. This is the #1 question her real estate agent partner was getting from his customers.
Not bad for her first videos! You can see how quickly things change since these were shot a few weeks ago before the Fed signaled their upcoming rate cut.
These were shot right on her mobile phone or webcam – zero extra equipment. The footage was sent to our video editors, and we turned them around for optimization and promotion to her list. The agent (who came prepared with a top-notch audio and video setup) even sent it out to his list!
She loved them, which gave her the confidence to officially sign up for our service. We’ll have her Portland Real Estate & Mortgage Video Blog launched shortly during our initial onboarding plan.
Her goal is to help borrowers understand all their loan options, with a call to action to request a free purchase or refinance rate quote. She will publish answers to commonly asked borrower questions, mortgage market and product updates, and interviews with local agents about buying and selling.
Here are her mortgage topics and the topics she will interview local agents on.
If you’d like to do a free video shoot with us to see how it works, just let us know. We offer that option to every new potential client. And if you’re a client and want to interview someone on your upcoming video shoot “podcast style,” just invite them in. It works just like Zoom.
Frank
