Here are a few books I recommend you read to deepen your thinking on how to set more quality meetings and build pipeline.
These books have shaped my thoughts about sales and marketing to deliver our service. Just like a musician, these are my influences.
The key thing to remember here is that these are timeless principles. These books serve as your latticework of theory, organizing your ideas to make sense of it all.
I linked to these books on eBay. It's the cheapest way to get a copy. They are all about $6 with free shipping since they can likely mail them to you via Media Mail.
PRO TIP: You can buy them all for roughly $45 and get a deep education on building a duplicatable, repeatable, and sustainable business system you own to consistently attract profitable customers not tied to your time or direct efforts.
I use these books every day in my head to solve complex problems.
Here you go...
The Millionaire Real Estate Agent
Pay attention to the lead-generation model (Mets vs. Haven't Met)
Getting Everything You Can Out of All You Got
Pay attention to partnering with other people who have your customers
Pay attention to building your list by asking permission to stay in touch
Pay attention to the Message-Media-Market triangle.
Pay attention to the Pain-Agitiate-Solve persuasion formula.
Pay attention to the rules to never break in direct response
No B.S. Sales Success in The New Economy
Pay attention to publishing instead of prospecting
Pay attention to creating marketing so good people will pay for it
Gary Halbert Letters (these are free - no book necessary)
Pay attention to his personal writing style.
I'll send you a free copy of any one of these books at our expense. Next time we're on the phone, we'll talk about which one will meet you where you're at to get to where you want to go and send you the right one to read.
Frank
