I hope your year is off to a great start!
Vija Williams, a client who is plugged into many of the top teams in the USA, asked me to participate in her agent recruiting course last week.
Here's an excerpt from her paid training, with permission to share.
She asked me to write an initial agent recruiting email her students could send out.
I put the agent reconnect email template above at the bottom of this message.
You are welcome to use it. Send it to your warm agent database to “shake the trees” for immediate recruiting opportunities.
It’s very specific to your local area. You’ll see a lot of merge fields.
I put the template at the bottom of this message.
You are welcome to use it. Send it to your warm agent database to “shake the trees” for immediate recruiting opportunities.
It’s very specific to your local area. You’ll see a lot of merge fields.
Please update the action plan to what you’re doing to get listings or how you'll support your agents to do so. Use the template as the foundation to make it yours.
It will certainly turn heads and get conversations started.
One of the first things we do for you is export/clean/scrub your email database and send out a reconnect email like this.
Then, going forward, we help you publish helpful videos to stay in touch. This will get more people to call you - and in this case - agents who want your advice.
I also know a shortcut using a Facebook friend export feature to build your local warm agent email list. Ask me how to do it.
Go ahead and send it out. Let me know the results you get.
Clients - the onboarding fee on a second account is 50% off. If you'd like to add producing agents to your team or downline, publishing training content is one of the best ways to earn their attention for an appointment.
We're going to talk all about this at our mastermind in San Diego on April 10-11. I'd like to welcome James Goodman who just committed to be in the room with us. You can listen to what he's excited to share, and what he wants to learn here.
Frank
Example Real Estate Recruiting Reconnect Email
FROM: Your Name
SUBJECT: Our 2025 (city) listing action plan
I wanted to write you since we know each other as real estate agents here in (city). Maybe we’ve done a deal together, met at an event, or we’re connected in some way on social media.
We ended last year selling “x” homes, and I'm very optimistic about this year. We have "x" conversations already in the pipeline with people who have expressed interest in hiring us to represent them.
I updated our marketing plan to sell "x" homes in 2025; here it is:
- Secure listing appointments with expired listings (there are about "x" that come up on the (area) MLS every month)
- Build a deeply powerful listing agent brand in the following neighborhoods with the highest turnover rates in <x> County:
1. <<Name>> (x homes sold here in 2024)
2. <<Name>> (x homes sold here in 2024)
3. <<Name>> (x homes sold here in 2024)
- Hold the following appreciation events this year for our database of x past clients and sphere who will likely refer or sell/buy a home again with us.
1. <<Name>> <<Location>> <<Date>> <<Description>>
2. <<Name>> <<Location>> <<Date>> <<Description>>
3. <<Name>> <<Location>> <<Date>> <<Description>>
- Run Google Ad campaigns for the following keyword phrases to attract affluent buyers from out-of-state. These cost about $x.xx a click now!
1. Homes for sale in (area)
2. Homes for sale in (area)
3. Homes for sale in (area)
I share all these with you because you're invited to attend all our team meetings in 2025 without any pitch to join our team. I'll only bring that up if you ask me about it.
Our next meeting is at (location) at (date) and (time).
Here are a few photos of what it looks like and what to expect:
(photos here)
You have permission to take everything we're doing and implement it yourself.
In the meantime, I'll send you 2-3 email updates a month answering business questions I get from our agents. I'll also update you on what we covered in our team meetings.
I also know this email is out of the blue, too, and if you don't want to hear from me - no hard feelings. Just scroll to the bottom and unsubscribe.
Call me at xxx-xxx-xxxx or email me back if you'd like to come to our next team meeting. I'd love to have you here and make sure you're very welcome. I'll have a seat with your name on it. :)
Let's all have a productive and profitable year this year.
Your Name
