Desi works in a small market in Idaho and grew her business quickly from 24 to 120 deals. You'll learn her story of how she did it. It's a blend of home builder relationships, cold homeowner reachouts, and building a strong sphere of influence. She's also a client and uses education-based video, email, and social media to stay in touch with her database and build her brand. Desi manages all this with five children (the key being leverage). Watch the full client interview to hear her story and see how you can model her approach to achieve similar results.

AI Summary Notes

Introduction and Background

• Desi started her real estate career in Burley, Idaho, after relocating in 2017.
• With no sphere or prior industry experience, she built her business from the ground up.
• Early success came from working with a local builder, offering discounted commissions to secure listings.

Growing Her Business

• Relied on prospecting strategies like door-knocking, FSBO outreach, and expired listings.
• Implemented a CRM in 2020, which helped scale her business from 24 to 89 transactions.
• Focused on relationship-building through local networking and community involvement.
• Leveraged Google PPC and a strong online presence to stand out in a small market.

Scaling and Team Building

• Transitioned from solo agent to building a small high-performance team.
• Hired a personal assistant to manage home life, allowing her to focus on business growth.
• Added key hires, including a transaction coordinator and a listing coordinator.
• Maintained high personal production, consistently closing 120+ homes per year.

Using Video Marketing to Stay in Touch

• Joined Vyral Marketing to simplify video and email marketing for database follow-up.
• Used video content to maintain top-of-mind awareness and generate inbound referrals.
• Found that consistent, structured content improved engagement and strengthened relationships.

Marketing and Lead Generation Strategy

• Relied on a mix of direct prospecting and content-driven database marketing.
• Used a Google My Business profile and online reviews to dominate local search.
• Focused on delivering value through content, including market updates and homeownership tips.

Final Insights and Takeaways

• Setting boundaries and leveraging support staff allowed her to balance family and business.
• Outsourcing video marketing saved time while ensuring consistent follow-up with past clients.
• Small-market agents can gain a competitive edge by offering high-touch service and smart marketing.
• A structured approach to lead generation and database engagement is key to long-term growth.