I want to give a shout-out to our client Chip Hodgkins in Syracuse, NY.

They are building a giant microchip factory there to reduce our reliance on Taiwan, and it's bringing in a lot of money, jobs, and housing needs.

Back in the day, we decided to include local reporters (and even politicians) on his Vyral Marketing Plan. You can find their contact information on local news and congressional websites. 

Here's the local media for Syracuse. You can find the reporters and journalists for your media list this way. You can also buy access to a media database like the one below.

They are always looking for reliable sources and stories. The best strategy is to monitor the national news media for big real estate stories in the morning, then immediately reach out to local reporters with that story and your locally relevant comment on it to be included in their evening or next day piece. You can hire someone specializing in pitching the media to do this for you.

Over the years, they received his video emails, and he invited them to community webinars on the housing market. Advertising on the radio also helped him build influence.

The local media started reaching out to him occasionally for low-risk comments on the morning and nightly news, which led to getting approached this week by the national news media for CNBC!

That's how media mentions work—they start small locally and then expand to the national media.

"I got comfortable in front of a camera because of Vyral and RATE," he texted me.

The lesson? Contact local reporters and political officials and ask their permission to add them to your video email list. Maybe the same thing can happen to you.

Great job Chip.

Frank