If you’re at the RATE event right now (or if you’re in RATE), I just want to share a few resources based on the speaker's topics yesterday.

This is a lot. Consider yourself warned. :)

Most of you are on Fello. Ryan and I talk a lot about driving people in your database to your home value and cash offer forms.

Here’s the email that “broke the internet” for client Andrew Duncan last week. 200 leads. This is a monthly lead-generation style email we send out on top of your two videos a month on our marketing plan.

Hit your database with it driving back to your free home value capture page. You also want those calls to action in all your video emails and database messaging in an ongoing way.

Ryan loves us because we put sellers into his system. This is the #1 thing you can send out to get sellers right now. We'll send one out for free:

https://www.getvyral.com/fello

I just returned home from San Diego for Spring Bengtzen’s event. She and her team sold 598 homes last year in Utah, and she put on an excellent event on how to do it.

I taught a 3-hour marketing-specific workshop before the event. There were about 40 agents there, all of who wanted to grow their listing inventory and recruit productive agents. We spent the first half on listings and the other half on agent recruiting. Everyone paid an extra $50 for a ticket to attend. (Don't worry, it all went to the hotel to pay for the meeting room. These events are not cheap).

Here's an email I received from a client not seeing the results they want. They hired a full-time video person.

Clients and friends,

www.LookOverSpringsShoulder.com

Spring sold 600+ homes last year in Utah. You're invited to sit in on all her 2023 marketing meetings for only $100 flat.

I’ve always wanted to bring in successful clients to coach you on our 36-touch database marketing plan.

Pierce Fryga is a new property manager in Charleston who partnered with a local real estate agent (a client of ours - Matt O'Neill). He's growing his property management business by 8 doors a month with video, email, and social media marketing to his database of new and tired landlords. Hear his story and what makes his property management business unique (his 7.9% fee and $500 referrals from local agents in the tri-county area). Get the marketing plan they are implementing to build landlord trust and ultimately more doors at https://www.getvyral.com/plan

Tide Property Management Video Blog: https://tidepm.com/

Here is the email he sent out to promote this webinar

I want to invite you to a live webinar I’m teaching where I'll share my updated 36-touch database marketing plan for 2023 with you.

This is how we plan, among other things, to make sure we keep an active pipeline of listings as we all navigate this shifting market.

Matt O'Neill, our real estate agent client in Charleston, decided to hold a seller webinar for his monthly direct response lead-generation offer which is a part of our 36-touch marketing plan we implement for you.

In addition to his database promotion, he also ran this radio ad read by his on-air personality (with the help of Matt Wagner from Radio and Television Experts):

Clients,

A warning that your client video blog may soon go down. You'll need to update your domain (which many of you own the rights to) with the latest SSL key.

Please to do the following immediately.

1. Email caitie@getvyral.com or your marketing consultant for your specific TXT file.
2. Add it to your domain DNS.

Here's how to do it on GoDaddy.

Here's how to do it with Google Domains.

Here's a video on how to do it step-by-step with Caitie and Elizabeth:

Matt O'Neill is a client of ours (who just signed back up) in Charleston who spends $2 million a year on advertising. We sent out his latest monthly lead-generation email to his database (a part of our core 36-touch marketing service with video) and he got 400 opt-in seller leads from it. I share the email with you and the landing page in this 30min webinar with Matt Wagner from Radio and Television Experts. You'll also see his email metrics live on the backend and how he will now sync his database with Zapier and/or RealSynch.com (preferred method with a 2-way integration). 

Matthew Miller has been working with us for the past two years. He's a solo real estate agent and property manager in Jacksonville, Florida. Roughly half of his income comes from property management and the other half from selling homes. He hired us to help him get more listings and buyers from his existing list (lots of tenants who want to buy, too) with a consistent 36-touch marketing plan. "Your marketing plan helped me nearly double my business." 

A quick thank you to Matthew...

Real Estate Agents! Did you like this interview? Matt was not paid and did this for free. If you know someone moving to Jacksonville, or who needs to sell their home there, he would appreciate your referral (and will make sure you get paid). You can call him directly at 904.574.1958 or email him at mattyryanmiller@gmail.com.

Here are examples of Matt's marketing you can review:

Matt's Jacksonville real estate video blog

Matt's most popular YouTube Video

Matt's most popular video email

Matt's best-performing lead-generation email (landing page)

This blog post is for everyone who attended the RATE event in Nashville.

Chip Hodgkins needed more listings. So, we reactivated 39 high-quality seller leads in his existing database with their full name, property address, phone number, email, property condition, motivation, and selling timeframe. See the email that worked for Chip below.

It was great to see so many of you in Nashville for the RATE Mastermind this past month. Katy and I just moved here in July last year, and we love it. It was nice to drive to the event without having to book a flight!

This is the premier meeting of the year for me as it’s attended by all the top agents in their respective markets in one place. Many of you I’ve known for years. Billions of dollars of real estate have been sold in this room.

Here are a few photos:

Inside the meeting room