I spoke with a real estate agent about signing up for our services this week. He asked, “How should I build my database to get listings once I hire you?”

I’ll share my answer…

I first asked him to pick a zip code to put his focus. With limited resources, you must attack on a narrow front.

This is usually around where you live to make it convenient. It was the case for him.

We logged into Remine and saw there are 1,700 single-family homes in his zip code that have been lived in for 10+ years that are not in a trust or LLC.

I added all the Hot Sell Scores and a few old expireds, FSBOs, and financially distressed properties too. I also added everyone in his database who lived there (old home value requests).

That’s the best list. That’s the list every big-time agent works for listings. (Key secret there)

I hope you’re having a great Sunday. I’m reflecting on my week and wanted to share this with you.

I had 3 conversations with past clients calling back to rehire us last week.

They are all done chasing top-of-funnel internet buyer leads from Facebook and Google. 

I asked them to “declare bankruptcy” on their “40,000 leads” and rebuild a list of all their actual past clients, the top 150 people in their sphere, and any warm buyer and seller potentials they’ve spoken with.

You must send these extremely valuable people a monthly personal physical written USPS letter.

We do this for you at Vyral Marketing. Just pay the postage and printing cost directly – there are zero markups from us. It’s about $1 a letter.

Here’s what it should look like and how to place the order.

UPDATE 5/9/2023: Here is a replay of the webinar which the video did not record! I'm going to have to fight with the Zoom settings to find out why that's the case. Anyway, at least you can hear the audio...

Listen to the audio recording of the Zoom meeting. (90min)

Here is the reconnect email message I wrote for Rob he's finalizing now to send out.

Here is the landing page to request a free home value to eXp's luxury creative standards.

If you'd like to talk more about working together to get messages out to your database to get people to reach out to you to buy or sell a home, take a look at our website, and when you're ready, request a free strategy call.

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You’re invited to sit in on a marketing meeting I have on Monday, May 8th, at 4 pm CST to watch me generate some listings for a real estate agent.

Rob Edwards is a luxury agent in San Francisco. His market has been hit hard – transactions are down 30%. He’s not yet a client. He wants to see the results before pulling the trigger.

Challenge accepted.

I offered to write him a free seller lead generation email to send out to his database. The email will invite everyone in his Gmail, Outlook, CRM, and mobile phone database(s) to request a real home value.

Rob will follow up with each lead to see the property to factor in unique features, and then after assessing motivation, ask for the listing.

If you’re at the RATE event right now (or if you’re in RATE), I just want to share a few resources based on the speaker's topics yesterday.

This is a lot. Consider yourself warned. :)

Most of you are on Fello. Ryan and I talk a lot about driving people in your database to your home value and cash offer forms.

Here’s the email that “broke the internet” for client Andrew Duncan last week. 200 leads. This is a monthly lead-generation style email we send out on top of your two videos a month on our marketing plan.

Hit your database with it driving back to your free home value capture page. You also want those calls to action in all your video emails and database messaging in an ongoing way.

Ryan loves us because we put sellers into his system. This is the #1 thing you can send out to get sellers right now. We'll send one out for free:

https://www.getvyral.com/fello

I just returned home from San Diego for Spring Bengtzen’s event. She and her team sold 598 homes last year in Utah, and she put on an excellent event on how to do it.

I taught a 3-hour marketing-specific workshop before the event. There were about 40 agents there, all of who wanted to grow their listing inventory and recruit productive agents. We spent the first half on listings and the other half on agent recruiting. Everyone paid an extra $50 for a ticket to attend. (Don't worry, it all went to the hotel to pay for the meeting room. These events are not cheap).

Here's an email I received from a client not seeing the results they want. They hired a full-time video person.

Clients and friends,

www.LookOverSpringsShoulder.com

Spring sold 600+ homes last year in Utah. You're invited to sit in on all her 2023 marketing meetings for only $100 flat.

I’ve always wanted to bring in successful clients to coach you on our 36-touch database marketing plan.

Pierce Fryga is a new property manager in Charleston who partnered with a local real estate agent (a client of ours - Matt O'Neill). He's growing his property management business by 8 doors a month with video, email, and social media marketing to his database of new and tired landlords. Hear his story and what makes his property management business unique (his 7.9% fee and $500 referrals from local agents in the tri-county area). Get the marketing plan they are implementing to build landlord trust and ultimately more doors at https://www.getvyral.com/plan

Tide Property Management Video Blog: https://tidepm.com/

Here is the email he sent out to promote this webinar

I want to invite you to a live webinar I’m teaching where I'll share my updated 36-touch database marketing plan for 2023 with you.

This is how we plan, among other things, to make sure we keep an active pipeline of listings as we all navigate this shifting market.

Matt O'Neill, our real estate agent client in Charleston, decided to hold a seller webinar for his monthly direct response lead-generation offer which is a part of our 36-touch marketing plan we implement for you.

In addition to his database promotion, he also ran this radio ad read by his on-air personality (with the help of Matt Wagner from Radio and Television Experts):

Clients,

A warning that your client video blog may soon go down. You'll need to update your domain (which many of you own the rights to) with the latest SSL key.

Please to do the following immediately.

1. Email caitie@getvyral.com or your marketing consultant for your specific TXT file.
2. Add it to your domain DNS.

Here's how to do it on GoDaddy.

Here's how to do it with Google Domains.

Here's a video on how to do it step-by-step with Caitie and Elizabeth: