I just got back from Sacramento where Brent asked me to speak at his monthly agent event on how to reconnect with your neglected database with email, social media, and video to get more listings.
Look at this incredible setup when I arrived…
Here are the notes and slides from my talk you’re welcome to review. I don’t know the actual number, but I bet this two hour talk cost him $10,000 or more in room, lights, A/V, and labor to pull off. Yes, it could have been a webinar. In fact, Brent could have just emailed out a video. With his list, I would have done it for free. Brent is - I believe - the top recruiter at his brokerage. I asked him “Why do you pull out all the stops for these events? Why so much production value? Why spend so much? I think I know the answer, but I want to hear it from you.” He said, “We have to get people excited with energy and enthusiasm to act.” That’s wisdom right there. |