Tamara Lamore runs a 210-unit-a-year top-selling real estate team in Everett, WA. She hired us to boost her agent recruiting results from the job boards, local mastermind events, career nights, and referrals from her current agents. She meets with 10 agents weekly (40 a month!) to find the 2 a month she wants to hire. "I have a system and a plan for agent recruiting," she says. "The results have been immediate." Watch her interview to learn how she grew to 20+ agents over two states in a down market.
Recent Posts
Tamara Lamore's Real Estate Agent Recruiting Strategy in a Down Market
I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.
The easy way to get an appointment is to invite them to your podcast.
Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.
You can easily invite a guest and interview them.
In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.
Jacqueline Smith, PLACE operator and owner of the #1 real estate agent team in Southwest Washington, needed a better way to stay in touch (and earn the trust of) ideal recruits for her team. Her goal is to recruit 2 productive agents a month. Starting with a local list of agents she's worked with, applicants from Recruiter.ai (job boards), and a cold MLS list of agents doing 2-8 deals a year, she put them all on a 36-touch recruiting marketing plan with us to build her name as a local leader who can help agents make more money. "This has made it so much easier to reach my recruiting goals when they are pre-sold on me," she says. "I invited my home inspector to participate in the agent exposure to lower my expense, too."
Here's how we helped Jacqueline build her real estate team...
WRITTEN BY DAVE ZAJDZINSKI | Team Owner·The Dave Z Home Team
I want to invite you to join me at Jeff Glover's Lead-Up Event in Scottsdale Nov 5-7.
How Taj Richardson's New Brokerage Closed $40+ Million in Volume With a 36-Touch Plan
Taj Richardson opened his independent brokerage in Oregon last year. He had two problems to solve: (1) communicate his vision about how to meet modern buyer and seller needs and (2) consistently articulate his expertise to his existing contact list. We put his past clients, sphere, and lead nurtures in his previous CRM on our Vyral Marketing Plan - all under his new brand - of two helpful videos and one lead generation email a month. "You helped me sell just over $40 million in volume in my first year," he says. "This created more high-quality listing appointment opportunities. They already knew me from the videos." Learn how Taj launched his brokerage with education-based videos to get the word out in this new client interview.
Three clients asked me this last week, likely because existing home sales just dropped even further.
(Hopefully, the .5% rate cut reverses the trend)
Pretty much everyone in the home services niche is feeling the pinch, and when lead costs go up with revenue down, strategic partnerships are typically the answer when you've maxed out how much prospecting you can do alone.
Your database as a real estate agent is very valuable. Here are a few professionals who would benefit from exposure to it.
Will you be at eXpcon 2024 in Miami?
While we prepare pre-written topics for you as a client, I want to share the formula for creating a 100% custom video script today.
(When you take professional speaking or webinar training, this is what they teach you. Nothing I share with you today is unique.)
We were asked quite a bit back in September, "Can I create a custom topic instead of the one you've sent me?"
I think the Fed's rate drop was timely news and required a quick pivot in the content strategy.
The answer is, "Yes, of course!"
As a client, you don't have to use our suggested topics. We'll write scripts with you on your monthly strategy call as part of our implementation service.
Here’s what to send to your list next month…
Here’s the replay of our strategy call from September where we plan your October topics for your two (2) educational videos and one (1) monthly offer for immediate response on our Vyral Marketing Plan.
Real Estate Agent
Video #1: Is Staging Worth the Time and Cost?
Video #2: Why Do Buyers Back Out of Closing at the Last Minute?
Lead Campaign: Free Home Value Estimate
Video #1: What Are Today’s Best Sources for Seller Leads?
Video #2: When Do I Know It’s Time To Hire My First Assistant?
Lead Campaign: Get My Buyer Presentation
