I hope your year is off to a great start!

Vija Williams, a client who is plugged into many of the top teams in the USA, asked me to participate in her agent recruiting course last week.

Here's an excerpt from her paid training, with permission to share.

She asked me to write an initial agent recruiting email her students could send out.

I put the agent reconnect email template above at the bottom of this message.

You are welcome to use it. Send it to your warm agent database to “shake the trees” for immediate recruiting opportunities.

It’s very specific to your local area. You’ll see a lot of merge fields.

Here’s what the postcard looks like:

In the past, we would extract these from your two long-form videos a month on our Vyral Marketing plan, using an AI service such as Opus.pro.

Not anymore - it's not that great.

The videos rarely make sense. It's better to shoot your clip/reel as its own video, to encourage strangers to watch your full-length video.

You can download your updated video script worksheet here.

You'll see a new section at the bottom for your YouTube Short script (roughly 100 words). We fill this out with you on your monthly strategy call. You're welcome to use our suggested topics. 

The text currently in there is called “placeholder text.” We delete it and write what you’re going to say.

After a year of working with us to stay in better touch with his database using video, Gregg (a top selling agent in Southern Louisiana) fired us and took the work in-house to save money. Sixty days later, he hired us back. "It was too hard to pull all this off as smoothly as you do," he said. "I had people in my database calling me; then it stopped." Gregg will end this year with about 120 homes sold, about half coming from his database of 19 years in the business. In this interview, we discuss the pros and cons of building an in-house editorial process to publish consistent videos. This is a great interview to watch if you're considering building a team to help you publish videos in 2025.

Nick Waldner, a Maryland real estate team owner, sells 400 homes annually. He needed a better way to stay in touch with all the contacts in his CRM database beyond canned, pre-written emails to get more listing appointments. His clients love him, evidenced by 1,700+ Google reviews. "My database [past client] marketing plan is a big part of my growth," he said. "I also sell to a very educated market, and these videos set us apart as the preeminent expert on selling homes."

Here’s what we implemented for Nick...

Tamara Lamore runs a 210-unit-a-year top-selling real estate team in Everett, WA. She hired us to boost her agent recruiting results from the job boards, local mastermind events, career nights, and referrals from her current agents. She meets with 10 agents weekly (40 a month!) to find the 2 a month she wants to hire. "I have a system and a plan for agent recruiting," she says. "The results have been immediate." Watch her interview to learn how she grew to 20+ agents over two states in a down market.

I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.

The easy way to get an appointment is to invite them to your podcast.

Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.

You can easily invite a guest and interview them.

In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.