Jacqueline Smith, PLACE operator and owner of the #1 real estate agent team in Southwest Washington, needed a better way to stay in touch (and earn the trust of) ideal recruits for her team. Her goal is to recruit 2 productive agents a month. Starting with a local list of agents she's worked with, applicants from Recruiter.ai (job boards), and a cold MLS list of agents doing 2-8 deals a year, she put them all on a 36-touch recruiting marketing plan with us to build her name as a local leader who can help agents make more money. "This has made it so much easier to reach my recruiting goals when they are pre-sold on me," she says. "I invited my home inspector to participate in the agent exposure to lower my expense, too."

Here's how we helped Jacqueline build her real estate team...

WRITTEN BY DAVE ZAJDZINSKI | Team Owner·The Dave Z Home Team

I want to invite you to join me at Jeff Glover's Lead-Up Event in Scottsdale Nov 5-7.

Taj Richardson opened his independent brokerage in Oregon last year. He had two problems to solve: (1) communicate his vision about how to meet modern buyer and seller needs and (2) consistently articulate his expertise to his existing contact list. We put his past clients, sphere, and lead nurtures in his previous CRM on our Vyral Marketing Plan - all under his new brand - of two helpful videos and one lead generation email a month. "You helped me sell just over $40 million in volume in my first year," he says. "This created more high-quality listing appointment opportunities. They already knew me from the videos." Learn how Taj launched his brokerage with education-based videos to get the word out in this new client interview.

Will you be at eXpcon 2024 in Miami?

Here’s what to send to your list next month…

Here’s the replay of our strategy call from September where we plan your October topics for your two (2) educational videos and one (1) monthly offer for immediate response on our Vyral Marketing Plan. 

Real Estate Agent

Video #1: Is Staging Worth the Time and Cost?
Video #2: Why Do Buyers Back Out of Closing at the Last Minute?
Lead Campaign: Free Home Value Estimate

Real Estate Trainer (Recruiter)

Video #1: What Are Today’s Best Sources for Seller Leads?
Video #2: When Do I Know It’s Time To Hire My First Assistant?
Lead Campaign: Get My Buyer Presentation

Matt O’Neill in Charleston, SC, owns one of the top-producing agent teams in the USA, with over $1 billion in real estate sold, according to the Wall Street Journal.

https://www.zillow.com/profile/MattONeill

He’s hired us not once - but twice now - to implement his database marketing plan.

Matt started with us in 2016 before moving in a different direction in December 2023. He wanted to grow his in-house marketing team with a vision larger than we could execute.

That all changed in March 2024 when Matt restructured his business, dropping his in-house marketing plans and re-doubling down on consistent videos sent to his database, shot quickly on his iPhone or webcam, and sent to us for optimization and promotion.

He’s now back as a client with updated messaging for the modern seller. He also wrote us this nice email (with permission to share) on the improved quality of our video editing:

Here’s what we're accomplishing for Matt to get more listing appointments from his #1 asset - his existing database of past clients, sphere, and buyer/seller lead nurtures.