One of the lessons from the TikTok drama is that you should never rely on someone else’s platform for your business.
That's why, in 2025, we’re dialing in your monthly video postcard on our marketing plan implementation. The USPS won’t be taken from you.
Here’s what the postcard looks like:
We take your top-performing video (or your current one), put it on the front with a QR code, and then write a call to action on the back.
We’ll send you the artwork to approve in Canva.
I wrote you last week about what we're improving in 2025 at Vyral Marketing.
The first line of business is improving your YouTube shorts, which will help you get found online. Let’s make these better.
In the past, we would extract these from your two long-form videos a month on our Vyral Marketing plan, using an AI service such as Opus.pro.
Not anymore - it's not that great.
The videos rarely make sense. It's better to shoot your clip/reel as its own video, to encourage strangers to watch your full-length video.
You can download your updated video script worksheet here.
You'll see a new section at the bottom for your YouTube Short script (roughly 100 words). We fill this out with you on your monthly strategy call. You're welcome to use our suggested topics.
The text currently in there is called “placeholder text.” We delete it and write what you’re going to say.
Here’s what to send to your list this month…
Here are the January topics for your two (2) educational videos and one (1) monthly offer for immediate response on our Vyral Marketing Plan
Real Estate Agent
Video #1: What is the best time of year to sell my home?
Video #2: How is the real estate market right now?
Lead Campaign: Free Home Value Estimate
Real Estate Trainer (Recruiter)
Video #1: How do I call an expired listing for an appointment?
Video #2: How do I call a For-Sale-By-Owner for an appointment?
Lead Campaign: Download My 2025 Business Plan
Happy New Year!
I want to give you an update on what to expect at Vyral Marketing now in 2025.
After a year of working with us to stay in better touch with his database using video, Gregg (a top selling agent in Southern Louisiana) fired us and took the work in-house to save money. Sixty days later, he hired us back. "It was too hard to pull all this off as smoothly as you do," he said. "I had people in my database calling me; then it stopped." Gregg will end this year with about 120 homes sold, about half coming from his database of 19 years in the business. In this interview, we discuss the pros and cons of building an in-house editorial process to publish consistent videos. This is a great interview to watch if you're considering building a team to help you publish videos in 2025.
Here’s what to send to your list this month…
Here are the December topics for your two (2) educational videos and one (1) monthly offer
for immediate response on our Vyral Marketing Plan
Real Estate Agent
Video #1: Should I sell my home during the holidays?
Video #2: How can I find a 4% assumable mortgage?
Lead Campaign: Free Pre-Listing Renovation Estimate
Real Estate Trainer (Recruiter)
Video #1: How should I pay a showing assistant?
Video #2: What will happen to real estate commissions in 2025?
Lead Campaign: Download My Pre-Listing Packet
Here’s what to send to your list this month…
Here are the November topics for your two (2) educational videos and one (1) monthly offer
for immediate response on our Vyral Marketing Plan
Real Estate Agent
Video #1: What do experts forecast for the 2025 housing market?
Video #2: Should I consider a "low-ball" investor offer?
Lead Campaign: Free Fall Home Selling Guide
Real Estate Trainer (Recruiter)
Video #1: What happens if my buyer backs out before closing?
Video #2: How do I set up my CRM to manage my contacts?
Lead Campaign: Download Examples of My Ads
Nick Waldner, a Maryland real estate team owner, sells 400 homes annually. He needed a better way to stay in touch with all the contacts in his CRM database beyond canned, pre-written emails to get more listing appointments. His clients love him, evidenced by 1,700+ Google reviews. "My database [past client] marketing plan is a big part of my growth," he said. "I also sell to a very educated market, and these videos set us apart as the preeminent expert on selling homes."
Here’s what we implemented for Nick...
Tamara Lamore runs a 210-unit-a-year top-selling real estate team in Everett, WA. She hired us to boost her agent recruiting results from the job boards, local mastermind events, career nights, and referrals from her current agents. She meets with 10 agents weekly (40 a month!) to find the 2 a month she wants to hire. "I have a system and a plan for agent recruiting," she says. "The results have been immediate." Watch her interview to learn how she grew to 20+ agents over two states in a down market.
I wrote you a few weeks ago about building relationships with home service providers to grow your list, earn B2B referrals, and potentially zero-cost your marketing.
The easy way to get an appointment is to invite them to your podcast.
Our clients schedule a video shoot once a month on Riverside.fm to create their 2 videos a month on the Vyral Marketing Plan with our direction.
You can easily invite a guest and interview them.
In 2025, all clients will have an Apple Podcast. Not only do we email your videos to your list, post on your social media, run retargeting ads, and promote them with a postcard to your top contacts - we will also push to your Apple Podcast at no extra charge.
We help you stay in better touch with your existing past clients, sphere and lead nurtures with video. We interview you on your mobile device and then edit your videos, write your blog posts, send your email, update your social media, and generate leads from it all. It takes two hours a month.
