We'll put an audit on your account and spend 3-4 hours getting the answers to the following questions below. It takes about 2 weeks. This will help us find areas for improvement. We'll discuss the findings of your audit on a phone call.
Results Audit
- Do they get a helpful weekly call with an update or what to improve?
- Do they meet once a month with us for a strategy call to write scripts upfront?
- Do they meet once a month with us to shoot their videos well on Riverside?
- Do their video scripts follow the recommended 6-step YouTube structure?
- Is there a complementary YouTube Short for each long-form video?
- Are their videos great and are people watching them? (50%+ audience retention rate)?
- Is their database getting updated at least once a month? (net members positive)?
- Is their email-sending domain healthy per Google Postmaster?
- Is their email account fully authenticated?
- Have we suppressed anyone who hasn’t opened an email in 6 months?
- Have all their two videos a month been sent out with healthy click-through rates?
- Have all their monthly lead generation message gone out and generated leads?
- Did the client get those leads and click-throughs to call for appointments?
- Did all their social media get updated for every video to date?
- Is there a retargeting ad running to their warm audiences under $1 a click?
- Do we get a video postcard out every month to their top 150 contacts?
- Are their video emails optimized to the proper template?
- Is their video blog where we put their videos optimized for lead-generation?
- Is their YouTube Channel optimized to get found by prospects?
- Is their messaging clear to the problem they solve and what they are selling?
