Here's a quick tip today to spike seller lead generation from your list...

The consumer wants a competent real estate agent who uses Zoom or Facetime to help them value their home. They also know that online calculators are inaccurate.

In January, we sent out a seller lead-generation email for our clients that addressed this modern pain point.

Joy Daniels runs one of PA's top-selling real estate teams (Janice is her sales manager). Their team sold $124.9 million in 2024 (377 units).

They were not getting good results from their database with canned software drips; in fact, it was silent. To fix this, we sent out a long-form, custom-written home value lead generation email that entered the conversation going on in the consumer's mind.

They got 29 immediate responses to this form we created:

"Plus another five email replies," Janice told me. "I haven't seen this happen for a long, long time. I'm beside myself! The olden days are back!"

These are excellent conversations. We ran them through the 6+ questions on the request form, and they are existing relationships in their database.

Here is what she wrote about us...

They want to talk to Joy to get an accurate home value. We brought this up in the email message that went out. The intent to speak on the phone is there.

Let's round up all your contacts in your CRM, home value programs, and Gmail/phone contacts to send them something like this today. Then, I ask that you follow up with them to schedule appointments.

Clients - if you didn't get this out in January, please talk to your coach to ensure it's personalized for your market and sent. It's one of the very first messages we send out a year. Your lead-generation message for February is to invite the people in your database to a Home Selling Workshop; I have this written for you. Here's your content schedule: https://www.getvyral.com/real-estate-agent

The big idea today: Write a personal, highly relevant message to your database today and invite them to request an accurate home value over video conference if they are considering selling this year. It will work great.

Frank